The world's spa & wellness data — in one place
2,003 hand-verified statistics on the global spa, wellness and hospitality market — each with a plain-language explanation, a cited source, and a line to the decision it informs.
What you get access to
What's inside
The size and growth of every market, region by region, country by country.
Every operational gap in spa & wellness, quantified and sourced.
Each problem connected to the data that solves it — the part you can't get elsewhere.
Medical spa, longevity, the software competitors, PMS, payments and compliance.
Every source behind every number, tiered by authority.
Type a keyword and the whole base filters instantly — find any KPI in seconds.
A taste of the data
GWI, 2024 data. Bars share one US$ scale; the US alone is ~one-third of the $6.8T global total.
Source: Global Wellness Institute (2026); Global Wellness Institute (2026); Global Wellness Institute (2025)
A $6.8 trillion wellness economy, the US alone a third of it — yet at a beach resort only 20–35% of guests ever book the spa, and just ~22% of bookings happen online. The demand is enormous; the tools to capture it barely exist. That gap is what this base maps — and what the Solutions view connects to the fix.
A taste of the platform
One of ten calculators, running on the live sourced benchmarks inside the platform. Put in your own numbers; the maths runs in your browser. The full set, all 2,003 statistics and the forecasts are behind the subscription.
Calculator 01 · The guests who never book your spa
Most hotel guests walk past the spa they paid to build. This calculator turns your room nights and capture rate into hard dollars — what your spa earns today versus what it would earn if you converted guests like a wellness-focused property. The gap between them is the revenue sitting on the table every single year.
Plans & pricing
Every plan is the full, sourced intelligence base — pick by team size and how you export. 7-day free trial on Pro and Studio.
For the analyst or consultant who needs the numbers.
Founding member — rate locked to 2028
1 user · 7-day free trial
Everything in Standard — plus the calculators and forecasts.
Founding member — rate locked to 2028
Up to 5 users · 7-day free trial
API access, custom data cuts and integrations.
Custom
Prices in USD, no commission. Annual is billed yearly (two months free vs monthly); the 7-day trial takes a card but is not charged until it ends — cancel anytime in the billing portal. Enterprise & API is billed annually — talk to us.
Get access
A living intelligence platform — continuously expanded, every figure sourced and explained. Start a 7-day free trial and give your team the single place to understand this market and where it is going.
