The market for wellness-focused buildings and homes is growing by about 20 percent every year. As more such developments go up, they keep creating fresh venues where spas can open.

There were roughly 181,000 spas around the world in 2022. That is the entire pool of places that could one day use software like this.

The same global spa study gathered figures from spas in 43 different countries. That wide spread shows spa performance can be measured and compared in much the same way all over the world.

Wellness-focused property, the buildings and homes built around health, is expected to roughly double to $1.1 trillion by 2029. That long-term trend means many more places will be built with a spa inside, creating steady demand for years to come.

In 2022, the average person on Earth spent about $706 a year on wellness. It is a quick way to gauge how much a given market might spend, and how much room is left for it to grow.

Another study puts the worldwide spa market at a smaller figure, about $104.5 billion, using data from 2022. The two estimates differ because different researchers count and measure the market in different ways, so it is normal to see a range rather than one exact number.

In 2023, spas around the world brought in $136.8 billion between them. That is the total amount of money people spent on spa visits and treatments, the exact slice of the market a spa business is selling into.

In 2024, the global spa industry brought in about $157 billion, which was 14.6% more than the year before. This is the specific part of the market that spas actually compete in, and double-digit yearly growth means guest demand is rising and there is room for more treatment rooms.

Spas alone bring in about $157 billion a year worldwide, and that figure is climbing by nearly 15% each year. Demand for treatments is rising fast, and so is the need for the tools that keep a spa running.

Hot springs and mineral baths made up about $72 billion of spending worldwide in 2024, and that figure is rising by roughly 11% every year. It is one of the fastest-growing corners of wellness, which matters most for resorts built near natural hot or mineral waters.

In 2024, the entire global tourism industry was worth about $5 trillion a year. That is actually smaller than the wellness market, which means spas and wellness are no longer a side service to travel, they are a major economic force in their own right.

Worldwide spending on wellness is expected to reach $9 trillion by 2028. That long stretch of expected growth is good reason to build solid spa systems now rather than wait.

By 2029, total spending on wellness worldwide is expected to reach $9.8 trillion. In plain terms, the pool of money people put toward looking and feeling well keeps getting much bigger, roughly half as large again as it is today.

The global wellness market is expected to grow from today's level to about $9.8 trillion by 2029. That steady, long-term climb is what makes it worth committing to wellness software over many years rather than just the short term.

Worldwide wellness spending is expected to reach $9.8 trillion by 2029. A forecast that looks several years ahead gives spa owners and software makers plenty of time to plan and invest with confidence that the demand will be there.

Spending on wellness worldwide grew by almost 8% in the year leading into 2024. Steady growth like this tells spa owners that demand is climbing year after year, which helps justify adding new treatment rooms and hiring more staff.

Worldwide wellness spending reached a record $6.3 trillion in 2023, up from the year before. That continued growth, even after the pandemic, shows that the money flowing into the industry keeps rising.

In 2024 worldwide spending on wellness reached an all-time high of $6.8 trillion. The fact that it keeps climbing year after year means demand for spas and the tools to run them is steady and dependable, not a passing fad.

In 2024, people around the world spent about $6.8 trillion on wellness, things like spas, fitness, healthy eating and self-care, and that was up nearly 8 percent in just one year. It is an enormous and fast-growing pool of spending that spa and wellness businesses can tap into.

The whole wellness market — everything people spend on staying healthy and feeling good — is expected to reach $9 trillion a year by 2028. It is a useful checkpoint for owners deciding how fast to grow, because it shows the wider industry is still expanding strongly.

Worldwide wellness spending is expected to reach $9 trillion by 2028, growing by roughly 7% every single year. In plain terms, the market keeps getting bigger at a steady, reliable pace with no sign of slowing down.

All the money people spend on health and wellness around the world is expected to reach $9.8 trillion a year by 2029, growing by roughly 8% every year. In plain terms, this market keeps getting bigger faster than the economy as a whole, so demand for spa and wellness services should keep climbing.

In 2022 the world spent about $5.6 trillion a year on wellness, covering everything from spas to fitness to healthy eating. That huge pool of spending is the overall market that spa software sits inside.

In 2023 people around the world spent $6.3 trillion on wellness — things like spas, fitness, healthy eating and wellness travel. That is more than the entire medicine and pharmaceutical industry, which shows just how big a part of the economy looking after yourself has become.

In 2024 people around the world spent 6.8 trillion dollars on wellness, the broad category that covers everything from spas and fitness to healthy eating and travel. A market this large and growing is the steady demand sitting behind the whole spa business.

In 2024, people around the world spent about $6.8 trillion on wellness, nearly 8% more than the year before. A market this large and still growing means there is plenty of room for businesses in this space to invest and expand.

In 2024, people around the world spent a record $6.8 trillion on wellness — things like spas, fitness, healthy eating and wellness travel. That figure shows demand is still climbing, even with higher prices and disrupted travel.

In a single year, 2024, worldwide spending on wellness grew by almost 8 percent. That is rapid growth, meaning the market for spas and the businesses that serve them is getting bigger quickly.

Wellness-branded property, meaning homes and buildings designed around health and wellbeing, was worth $584 billion worldwide in 2024 and is expected to nearly double to $1.1 trillion by 2029. As more of these developments are built, more of them will include spas that need to be run and booked.

In 2024 there were about 31,386 hot springs and mineral bath establishments around the world. This count shows how many such venues already exist, which gives a sense of how much competition and supply there is in the thermal bathing niche.

In 2024, the global green economy, covering things like clean energy and sustainability, was worth about $5.1 trillion a year. Wellness spending is now about the same size, which gives a sense of just how large the market spas operate in really is.

Spending on healthy eating and nutrition is expected to reach about $1.62 trillion a year by 2029, growing roughly 7% every year. This fast growth supports adding healthy dining and nutrition programs as another way for spas to earn money beyond treatments.

In 2024, people spent about $1.15 trillion worldwide on healthy eating and nutrition, and that figure has grown by roughly 5% a year since 2019. A market this large shows there is real room for spas to sell healthy cafe food, meal plans, and nutrition programs alongside their treatments.

In 2024, the world's entire information technology industry was worth about $5.3 trillion a year. Wellness spending is roughly the same size, so the money flowing into health and wellness is on par with the whole tech sector, a clear sign it is worth building good software for spas.

Spending on mental wellness is expected to reach about $435 billion a year by 2029, growing roughly 10% every year. Steady, strong growth in this area supports spas offering stress relief, better sleep, and meditation as part of their menu.

In 2024, people spent about $268 billion worldwide on mental wellness, things like meditation, stress relief, and better sleep, growing more than 12% a year since 2019. This fast climb is an opening for spas to add calming, mindfulness, and sleep-focused programs that guests are clearly willing to pay for.

Of all the money spent on wellness worldwide in 2022, 90% of it came from just three areas: North America, Asia-Pacific and Europe. Because the spending is so concentrated, those three regions are the natural places to focus on first.

Spending on personal care and beauty is expected to climb from today's levels to about $1.71 trillion a year by 2029, growing roughly 5% every year. Steady growth like this means spas can keep counting on selling beauty products and add-on treatments to guests for years to come.

In 2024, people spent about $1.35 trillion worldwide on personal care and beauty products and services, and that spending has been growing by roughly 5% a year since 2019. This is the single biggest part of the wellness market, and it feeds the retail shelves and treatment menus that spas can sell from.

Spending on physical activity is expected to reach about $1.46 trillion a year by 2029, growing roughly 5% every year. Continued growth like this supports spas combining exercise and recovery services with their usual treatments.

In 2024, people spent about $1.14 trillion worldwide on physical activity, things like gyms, fitness classes, and equipment, and that has grown by roughly 5% a year since 2019. It shows guests are willing to pay to stay active, which is a natural fit for spas that add fitness studios or recovery services.

Wellness spending is expected to grow about 7.6 percent a year through 2029, while the world's economy as a whole grows only about 4.5 percent a year. Wellness is pulling ahead of the broader economy, a sign of unusually strong demand.

The world's overall economy is expected to grow about 4.5 percent a year. This is the everyday yardstick: wellness spending is growing noticeably faster than that, which shows how much momentum the sector has.

By 2029, worldwide spending on wellness is expected to reach nearly $9.8 trillion, growing by about 7.6 percent every year. In plain terms, the long-term opportunity for anything spa-related is large and keeps expanding.

Spending on preventing illness and staying healthy is expected to reach about $852 billion a year by 2029, growing roughly 5% every year. Rising demand to prevent rather than treat illness supports spas that move toward services with measurable health benefits.

In 2024, people spent about $676 billion worldwide on preventing illness and staying healthy, and this has been one of the fastest-growing health categories, rising nearly 9% a year since 2019. The shift toward prevention is good news for spas that offer health checks, screenings, and longevity-focused services.

The global spa market is expected to grow from about $157 billion in 2024 to around $228 billion by 2029, rising roughly 8% every year. This is the future size of the core market spas belong to, and it gives owners a sense of how much room there is to grow and invest.

There are about 201,861 spas around the world. That is the entire pool of places that could one day use a system like this to handle their bookings and day-to-day running.

In a single year, from 2023 to 2024, spending on hot springs and mineral baths grew by more than 11%. That is a fast jump, and it signals that more guests are seeking out thermal bathing, so resorts that add pools and bathing facilities are likely to find ready demand.

Spending on hot springs and mineral baths is expected to reach about $116 billion a year by 2029, growing roughly 10% every year. That growth is speeding up compared with recent years, a sign that more guests want bathing-led wellness experiences.

In 2024, hot springs and mineral baths brought in about $72 billion worldwide, growing slowly at under 2% a year since 2019. This sizes up the thermal bathing niche, the steady but smaller market that resorts tap into when they add pools and bathing amenities.

In 2024, people spent about $606 billion worldwide on traditional and complementary medicine, things like Ayurveda, traditional Chinese medicine, and herbal therapies, growing roughly 5% a year since 2019. Demand this strong confirms there is a real market for heritage-based treatments on a spa's menu.

Spending on traditional and complementary medicine, such as Ayurveda and herbal therapies, is expected to reach about $1.01 trillion a year by 2029, growing roughly 11% every year. That is nearly double today's level, a strong sign that guests increasingly want treatments rooted in age-old healing traditions.

In 2024, about $548 billion was spent on wellness real estate, meaning homes and buildings designed around health and well-being. It is the fastest-growing part of the whole wellness market, rising nearly 20% a year since 2019, which explains why new resorts and developments increasingly build a spa in as a central feature.

In 2024, homes and buildings designed around health and wellbeing, such as developments with gyms, spas and clean air, were worth about $584 billion. Growing roughly 20 percent a year, this is the fastest-rising part of the whole wellness world, and it puts spas right where people live.

Spending on wellness-focused property is expected to reach about $1.11 trillion a year by 2029, growing roughly 15% every year. As more developments are built around health and well-being, more of them will need their own spa operations and the software to run them.

In 2024, spending on wellness made up about 6 of every 100 dollars of everything the world produces and earns. That makes wellness a bigger part of the global economy than tourism, the green economy, or the entire technology industry, which shows it is now a mainstream part of how people spend their money, not a small niche.

Company spending on employee wellness is expected to reach about $59 billion a year by 2029, growing modestly at roughly 2% every year. The growth is slow, but it still gives spas a steady stream of potential corporate clients to court.

In 2024, companies spent about $53 billion worldwide on wellness programs for their employees, a figure that has barely grown, under 1% a year since 2019. Even so, these corporate budgets are a way for spas to win business clients for staff retreats and wellness programs.

One market study values worldwide spa services at $102.32 billion in 2025 and expects that to reach $194.02 billion by 2033, growing by about 8.6% each year. Europe is the largest single region, making up just under 26% of the total.

One especially optimistic forecast started spa services at $73.5 billion in 2020 and predicts $423.3 billion by 2031, which would mean growth of more than 17% every year. That is far higher than most other estimates, so it is best treated as an upper-end possibility rather than a safe bet.

Money spent on spa treatments worldwide is set to rise from $138 billion in 2024 to $224 billion by 2033 — roughly doubling in under ten years. Steady, long-term growth like this gives owners the confidence to invest in more rooms and more staff.

Spas inside hotels and resorts make up the biggest part of the market, with about 30 of every 100 dollars spent on spa services in 2025 going to them. They are the single largest group of spas, which is why tools built for hotel operations matter so much.

Around the world there are an estimated 1.2 million all-inclusive resort rooms spread across more than 6,400 dedicated properties. All-inclusive means one upfront price covers the room, meals, drinks, and activities, which makes it harder to see exactly how much money the spa on its own brings in.

Wellness travel, trips people take to relax and look after their health, is growing about 9 percent every year. That steadily increases the number of guests arriving who are already looking for a spa.

Someone taking a wellness trip within their own country spends about $668 on it, roughly 175 percent more, nearly three times, what an ordinary domestic trip costs. That makes local wellness travelers a valuable market right on a spa's doorstep.

People travelling within their own country for wellness spend about 175% more, nearly three times as much, as the average domestic tourist. That makes local wellness travellers a very valuable group of customers.

Wellness travel is forecast to reach $1.4 trillion by 2027, growing about 17% every year. At that pace the market would roughly double within a few years, opening up far more guests for spa-equipped hotels to win.

Between 2020 and 2022, spending on wellness travel grew by about 36% every year. That is an unusually fast pace, so booking systems and spa capacity need to keep up or risk turning guests away.

One forecast put wellness travel at $868 billion for 2023, a bit higher than other estimates for the same year. The gap is a reminder that these figures are best read as a rough range rather than an exact, settled number.

In 2024, spending on wellness travel was expected to pass $1 trillion for the first time. Travelling to feel better is no longer a small extra — it has become a mainstream reason people take a trip, and one hotels cannot afford to ignore.

Wellness travel was expected to pass $1 trillion in 2024 for the first time. Crossing that mark shows it has become a major, mainstream part of tourism — something hotels can no longer treat as a small extra on the side.

Travel taken for wellness is expected to reach about $1.38 trillion a year by 2029, growing by roughly 9% every year. In plain terms, more and more people will keep travelling specifically for spas, retreats and health resorts.

By 2027, spending on wellness travel is expected to reach $1.4 trillion. It is a forward-looking demand figure that hotels and spas can use to plan staffing, room capacity and investment.

In 2024, people around the world spent nearly $894 billion on travel taken for wellness, things like spa breaks, retreats and health resorts. It shows how much spa demand comes from people on the move rather than locals.

Spending on wellness travel climbed to $868 billion in 2023, up from the year before. The high-spending guests that hotel spas rely on are clearly coming back.

In 2022 wellness travel was worth $651 billion worldwide. Set next to later years, this figure shows how strongly the market bounced back as people started travelling again after the pandemic.

In 2022, people spent about $651 billion travelling for wellness — trips taken partly or wholly to relax, recover or look after their health. This is the slice of travel that fills resort and hotel spas, so it matters most to anyone running one.

In 2023 people spent $830.2 billion on wellness travel — trips taken mainly to relax, recover or look after their health. This is the exact slice of the market that hotels with a spa can win directly, since these travellers are looking for what they offer.

A traveler crossing borders on a wellness trip spends about $1,764 on it, roughly 41 percent more than an ordinary traveler spends on a trip. These higher-spending guests are exactly the kind a spa wants to win.

When someone travels abroad mainly for wellness, they spend about 41% more per trip than the average foreign tourist. These are exactly the higher-spending guests that resort spas want to attract.

A traveller heading abroad for wellness spends about 41% more on the trip than an ordinary international tourist. These are higher-value guests, which is why it pays to offer them premium treatments and well-timed extras.

In 2022, a wellness traveller crossing borders spent about $1,764 on each trip. Knowing that typical amount helps spas and hotels set fair prices for packages and forecast their income.

In 2022, people took 819.4 million trips worldwide that involved wellness. Each of those trips is a potential spa booking — the sheer volume of guests behind all that spending.

Travel taken mainly for spa and health reasons is worth about $11.3 billion a year in the United Arab Emirates, and it is growing by roughly 23.5% every year. These are visitors who come specifically to relax and be pampered, and they tend to spend generously.

The United States is the world's biggest market for wellness travel, with about $300 billion spent on it in 2023. That makes it the top place to find guests who travel specifically for spas and health resorts.

In 2024, spending on wellness travel, trips taken mainly to relax, recover or take care of one's health, passed $1 trillion for the first time and is growing about 9 percent a year. These are exactly the guests a hotel spa is built to serve.

Spending on wellness travel, meaning trips people take mainly to feel healthier or relax, passed $1 trillion in 2024 and is expected to reach $1.4 trillion by 2027, growing nearly 14 percent a year. Crossing the trillion-dollar line means this kind of travel is now a major part of global tourism, not a niche.

Even though wellness travellers were a small share of all trips, they accounted for nearly 19 cents of every dollar spent on tourism in 2022. They spend far more than their numbers suggest, making them an especially profitable group to attract.

In 2022, fewer than 8 of every 100 trips taken worldwide were wellness trips. Wellness is still only a small share of all travel, which means there is plenty of room for it to grow among everyday travellers.

Although wellness trips are fewer than 8 in every 100 trips, they account for almost 19 of every 100 dollars spent on travel. In other words, people on wellness trips spend much more than the average traveler, which makes them especially worth attracting.

Out of all the trips people take, fewer than 8 in every 100 are mainly for wellness today. That share is still small, which means there is plenty of room for more travelers to start choosing trips built around relaxation and health.

In 2022, about 8 out of every 100 trips taken anywhere in the world were wellness trips, and that share is expected to keep rising. Travel for wellness is no longer a niche; it is becoming a normal part of how people travel.

Germany is the second-largest market for wellness travel, with about $78 billion spent in 2023. Its long tradition of health resorts and spa towns helps explain why.

The benchmark figures here come from a shared dataset covering more than 11,000 hotels with wellness or spa facilities in 2024 and 2025. That large sample is what makes the comparisons reliable rather than based on a handful of properties.

The hotel giant IHG paid $300 million to buy the Six Senses wellness brand, and that price was just for the name and the business, with no hotels or land included. Paying that much for a name alone shows how valuable a trusted wellness brand has become.

Hotels that earn at least 30 percent of their money outside the room itself are less affected when the wider economy rises and falls, by about 180 basis points, which is a little under 2 percentage points. Having extra income from spa and other services acts as a cushion when times get hard.

At the biggest wellness hotels, 56 percent of all the money they make per room comes from things other than the room itself, such as spa treatments, dining, and activities, compared with only 38 percent at smaller wellness hotels. In short, the spa and other extras are not a sideline at these properties, they are the main event.

After paying running costs, big wellness hotels keep about $91 in profit for each room they have, every single day. That is the highest of any hotel type, which is the clearest sign that putting wellness at the heart of a property actually pays off.

Hotels that make at least 30 percent of their money from things other than the room itself, such as spa, dining and activities, keep their profit margins noticeably steadier, by about 315 basis points, which is a little over 3 percentage points. In short, having several income sources beyond the room helps smooth out the ups and downs.

The figures comparing wellness hotels with ordinary ones come from a study of 12,000 real properties. That large number is what makes the comparison trustworthy rather than a one-off result.

Spending on wellness travel in Southeast Asia was about $19 billion in 2024, and it is expected to reach roughly $48 billion by 2033, growing by around 11% every year. In plain terms, the number of well-off guests looking for spa and wellness holidays in that part of the world is set to more than double.

Wellness travel in the UAE is expected to grow by about 21 percent in 2025. More people are travelling specifically for spa and wellness experiences, which means more high-spending guests for the region's hotel spas to welcome.

In the first half of 2025, US wellness hotels earned about $561 for each room that was actually occupied, counting all income, versus $335 at regular hotels, roughly 67 percent more. This is a direct measure of how much extra a wellness hotel makes from every guest who stays.

A wellness hotel earns about $561 from each occupied room per night, against $335 at an ordinary hotel, roughly two-thirds more. Leaning into wellness lets a hotel charge more and earn more from every guest who stays.

Wellness hotels keep their profit margins about 315 basis points, or 3.15 percentage points, steadier than ordinary hotels. In plain terms, their earnings hold up better when times get tough, so wellness income acts as a cushion during downturns.

Counting every kind of income against the number of rooms, wellness-focused hotels earn about 108 percent more per room than ordinary hotels, more than double. Across the 12,000 properties studied, this shows that building real wellness facilities pays off, not just in extras but in the hotel's overall earnings.

In the leisure parts of a wellness hotel, like the spa, gym, and pool, about 49 cents of every dollar they bring in is left over as profit after costs. That is an unusually high return, which is why hotels have a strong reason to grow these areas.

When Aman sells one of the homes attached to its resorts, the average sale comes to about $8.7 million. The very high price shows how much extra people will pay to own a property tied to a trusted luxury wellness name.

Aman is estimated to earn about $45 million a year simply by letting others use its brand name, for example on homes or products. It earns this money without running anything itself, purely because the name carries weight with wealthy buyers.

Analysts estimate that the luxury wellness brand Aman sold about $420 million worth of property in its 2025 financial year, mostly homes attached to its resorts. It shows that a big part of how these brands make money is selling real estate, not just hotel stays.

On top of property sales, Aman is estimated to earn around $75 million a year from running hotels for other owners in exchange for a fee. This is steady, predictable income that keeps coming in year after year, unlike one-off property sales.

Analysts estimate that Aman makes between $110 million and $150 million a year just from its spa and wellness services. That figure shows how large a spa operation can become at the very top end of the luxury market.

By one estimate, travel taken mainly for health and wellbeing is worth about $651 billion a year and growing fast, on track to reach roughly $1.4 trillion by 2027. This particular figure is lower than other industry numbers and should be treated as a rough guide rather than a firm fact.

In the Caribbean and Latin America, wellness travel, meaning trips taken for spas, health and relaxation, is getting bigger by more than 12% every year. That is fast, steady growth, which means more and more spas in the region need good software to keep up.

In 2022 people took 819.4 million wellness trips around the world. Most of these — 88 out of every 100 — were trips within the traveller's own country, and only 12 out of 100 crossed a border. So spas should focus first on attracting local visitors, not only big-spending foreign guests.

Almost everyone who regularly visits US spas — 96 out of every 100 — has at some point bought a package or yearly membership rather than paying visit by visit. Because prepaid plans and memberships are so common, spas need a reliable way to track them and what each guest has left to use.

A study of more than 5,500 customers found that a loyalty scheme increased how much each customer was worth over their whole relationship with the business by 29 percent, and more than 80 percent of that gain came simply from people sticking around longer. In plain terms, rewards pay off mainly by keeping customers, not just by attracting new ones.

Even when staying within their own country, a wellness traveller spends about $668 per trip — 175% more, or nearly three times as much, as the $243 an ordinary domestic tourist spends. That makes chasing local wellness guests very much worth the effort.

Only 13 out of every 100 wellness trips cross an international border; the rest stay inside the traveller's own country. Foreign guests tend to be high-value but few in number, so they are a small premium slice rather than the main crowd.

Wellness trips make up only about 8 of every 100 trips people take, yet they account for nearly 19 of every 100 dollars spent on travel overall. In short, wellness travellers spend far more than their numbers suggest, so winning them lifts income more than simply filling rooms does.

Someone travelling abroad mainly for wellness spends about $1,764 on the trip, which is 41% more than the $1,251 a typical foreign tourist spends. These guests come ready to pay for relaxation and care, which makes premium spa pricing and tempting extras well worth offering.

About 67 out of every 100 younger Canadian adults, aged 18 to 34, would rather not talk to anyone at all when booking or cancelling an appointment. The preference for handling it themselves, with no phone call, is now the norm for this age group.

Most people, 74 out of every 100, recommend a salon by talking about it to friends and family in person, and 46 out of every 100 trust a customer review more than the advice of a professional. Reputation, built from reviews and recommendations, is what drives people to choose one place over another.

This look at wellness among well-off travellers is based on a survey of 800 affluent guests. Focusing on this specific group shows what high-spending travellers, the prime customers for a hotel spa, actually want.

Among well-off travelers, 93 out of every 100 say that a hotel's wellness facilities affect whether they book it. That means the spa is not just a nice add-on, it is one of the main reasons these guests choose a hotel in the first place.

About 70 percent of well-off guests who book a spa treatment decide to do so on the spur of the moment, once they are already on the trip rather than when they first book the hotel. This means spas that gently prompt guests during their stay can capture a lot of business they would otherwise miss.

A study by Expedia found that 83 out of every 100 millennials prefer to take their holiday at an all-inclusive resort, where one price covers the room, food, drinks, and activities. Since younger travellers strongly favour this style of trip, it is the model that spas increasingly need to fit into.

McKinsey's findings about what wellness customers want are based on asking 9,000 people. A sample that large gives a dependable read on how everyday consumers think about health and wellness.

About 30 percent of consumers say they are putting a lot more focus on wellness than they were a year ago. Interest in looking after one's health and wellbeing is clearly on the rise, not standing still.

These hospitality findings come from an Oracle study that asked 5,266 ordinary guests and 633 senior hotel executives across 9 different countries. With so many people surveyed in so many markets, the results reflect real, widespread opinion rather than a narrow sample.

In Germany, Austria and Switzerland, the biggest group of people taking wellness holidays are aged 50 to 69. That matters because the typical spa guest there is older, so spas need to keep things simple and welcoming rather than assuming everyone is comfortable with the latest apps.

For each person, Gen Z is increasing what they spend on wellness twice as fast as earlier generations did. They are not just spending money now, they are ramping it up quickly, so they are the group worth designing services around.

The express-facial chain GLO30 saw its revenue jump by 120 percent, more than doubling. That kind of leap shows strong appetite for quick, affordable facial treatments that fit into a busy day.

Nine out of ten luxury travelers now say wellness is a key reason they pick a hotel, up from eight out of ten just a year earlier in 2024. The sharp jump shows how quickly wellness has gone from a perk to a deciding factor for high-end guests.

Among younger travelers (Millennials and Gen Z), about 77 out of every 100 decide to book on the spur of the moment. To catch them in that moment, booking a treatment has to be instant and effortless, with nothing to slow them down.

Gen Z and Millennials, meaning people roughly under 45, make up 36 percent of US adults but account for 41 percent of all wellness spending. They spend more on wellness than their share of the population would suggest, so they are the group spas should focus on attracting.

Roughly 1 in 4 travelers, about 26 percent, say they plan to take a wellness or spa retreat within the next year. That is a clear sign of strong, near-term demand for spa stays rather than just a vague interest.

About 72 out of every 100 travelers say they are more likely to book a hotel that offers specialized wellness options. Properties that invest in these facilities are rewarded with more bookings from the majority of guests.

Younger people put 41 percent of their spending toward wellness, compared with just 28 percent for those aged 58 and over. The young simply choose to spend a much bigger share of their money on looking and feeling well, which is where future demand is heading.

Regular customers who come back at least twice a year make up only 42 of every 100 spa clients, yet they bring in 80 of every 100 dollars the spa earns. A loyal minority pays most of the bills, so keeping those people happy and coming back is far more valuable than chasing one-time visitors.

The loyal regulars who come more than once a year make up only about 42 of every 100 clients, yet they bring in 80 of every 100 dollars the business earns. A small group of repeat guests pays most of the bills, which is why keeping them happy and coming back is the most valuable thing a spa can do.

Nearly half of US wellness businesses, 47 out of every 100, use a loyalty or rewards scheme as their main way of keeping customers coming back. That so many rely on it shows how central rewards are to holding on to guests.

Even among customers over 45, about 58 out of every 100 prefer businesses that let them book online. Online booking is not just a young person's habit, older customers want it too.

Women account for 62 out of every 100 UK spa purchases, and people aged 25 to 34 now make 32 out of every 100 bookings and spend the most. Knowing exactly who is buying helps a spa decide how to advertise and who to speak to.

Almost two-thirds of customers, 64 out of every 100, have walked away from a wellness business because its prices went up, and older Gen X guests were the quickest to leave at 73 out of every 100. Raising prices carries a real risk of losing regulars, so flexible pricing and loyalty perks help soften the blow.

Seven in ten wellness customers, 70 out of every 100, say a rewards scheme would make them keep returning, naming it the single biggest reason they stay loyal. Giving guests a reason to come back again is the most effective way to keep them.

Before booking, 78 out of every 100 salon and spa customers read the reviews first, and about half will only book somewhere rated 4.5 stars or higher. A poor or thin set of reviews can quietly cost a business a large share of its bookings.

About 81 out of every 100 younger adults, in their teens, twenties and thirties, feel anxious about phoning a business to make a booking. To reach this generation, a spa really needs a way for them to book themselves without ever having to call.

About 87 out of every 100 people aged 18 to 24 have abandoned a purchase because they were forced to download an app, compared with around 70 out of 100 of those over 55. Even tech-comfortable young people refuse to install an app just to book, so the smoothest path is one that needs no download at all.

The people who now spend the most at spas are aged 25 to 34, not the over-50s who were traditionally seen as the core spa customer. This shift changes who spas should be designing and marketing their treatments for.

About 82 out of every 100 people say they would pay roughly 15% more to visit a spa that is run in an environmentally friendly way. People often claim they will spend more than they really do, so the real figure is likely lower, but it still points to a genuine preference for greener spas.

People in Gen Z, those born from the late 1990s onward, spend about $204 a month on health, beauty and mental wellbeing. That sizeable monthly budget is why this young group has so much sway over what spas and wellness brands offer.

About 21 percent of Gen Z, the youngest adults, say they fully support and regularly get Botox. Cosmetic treatments that older generations once saw as unusual are becoming a normal, accepted part of life for the young.

The number of spa bookings made by men jumped by 255 percent between 2024 and 2025, meaning it more than tripled in a single year. Men have long been an overlooked group at spas, and they are now one of the fastest-growing sources of new customers.

A quarter of Heyday's customers have never had a professional facial before. The quick, low-cost format is acting as an easy first step that brings completely new people into the world of skincare treatments.

A single express-facial visit at Heyday costs the customer between $127 and $160 on average. That is the everyday price point that makes this quick, frequent kind of treatment affordable enough to come back for often.

About 80 percent of customers at the express-facial brand Heyday are millennials, roughly today's late-20s to early-40s crowd. This age group is the natural audience for fast, easy-to-book spa services.

Across the industry, visits from brand-new guests dropped by 9 percent. With fewer first-timers coming through the door, it becomes even more important to keep existing customers happy and to find better ways to attract new ones.

At membership-based spas, sales at the same locations slowed from 5 percent growth down to 2 percent, as visits from existing members actually fell by 2 percent. When current members start coming in less often, it is an early warning that they may be drifting away.

In 2024, the number of memberships sold across salons, medical spas and waxing centres grew by 24 percent. More and more of these businesses are shifting from one-off visits to monthly plans that bring in money on a regular, predictable basis.

Spas without memberships sped up their growth from 4 percent to 13 percent, mostly by opening new locations. That is the opposite pattern to membership spas, showing the pay-as-you-go model picking up steam by expanding into new places.

The self-check-in findings come from a study that surveyed 2,000 American travellers. That is a solid number of real travellers, so what they say about wanting to check in by themselves carries real weight.