AURIAURIHospitality Intelligence

Sources & method

Every number, traceable to its source

This platform is built on a rule: every figure carries a source and a data year, estimates are flagged, and a chart whose value has no resolvable source fails the build. Below are the load-bearing sources behind the charts and headline claims; each briefing in the Library also carries its own complete reference list.

Tier 1 — primary & authoritative

  • AYUSH Ministry (2025)https://economictimes.indiatimes.com/news/economy/finance/indian-ayurveda-economy-valued-at-43-billion-ayush-secretary-kotecha/articleshow/124955508.cms
  • AlMuhaideb / Liu et al. (2022)
  • AlMuhaideb et al. (2022)
  • AlMuhaideb et al. (PeerJ CS) (2022)https://peerj.com/articles/cs-1147/
  • AmSpa (2022)https://www.americanmedspa.org/news/2024-medical-spa-state-of-the-industry-report-recap/
  • AmSpa (2023)https://www.americanmedspa.org/news/2024-medical-spa-state-of-the-industry-report-recap/
  • AmSpa (2024)https://www.americanmedspa.org/news/2024-medical-spa-state-of-the-industry-executive-report-recap/
  • AmSpa/Baird (2024)https://www.americanmedspa.org/news/amspas-2024-medical-spa-state-of-the-industry-report-shows-medical-aesthetics-continues-steady-growth-after-pandemic/
  • Austrian Wellness Report (2016)
  • Austrian Wellness Report (FH Joanneum/GWI) (2016)https://www.globalwellnesssummit.com/wp-content/uploads/AustrianWellnessReport_GWIversion.pdf
  • Bahrain Law 30/2018 (2019)
  • Bahrain Law 30/2018 (2026)
  • Blue Lagoon hf. (2017)https://skift.com/2024/09/12/blue-lagoon-is-rebounding-amid-iceland-tourism-slowdown/
  • Blue Lagoon hf. (2023)https://assets.ctfassets.net/w65k7w0nsb8q/41AbTzvCI5MQgeE8QqVmrw/14b6eee9c614613b65bb20ebf07edcfa/Annual_Financial_statement_Blue_Lagoon_2024_translated__Final__2_.pdf
  • Blue Lagoon hf. (2024)https://assets.ctfassets.net/w65k7w0nsb8q/41AbTzvCI5MQgeE8QqVmrw/14b6eee9c614613b65bb20ebf07edcfa/Annual_Financial_statement_Blue_Lagoon_2024_translated__Final__2_.pdf
  • Blue Lagoon hf. (—)https://skift.com/2024/09/12/blue-lagoon-is-rebounding-amid-iceland-tourism-slowdown/
  • Cornell Hospitality Report — What Do Hotel Guests Really Want? (724 guests, 33 hotels) (2018)https://ecommons.cornell.edu/server/api/core/bitstreams/283233a4-cf62-4766-86a2-36f4c6ae909e/content
  • Cornell Hospitality Report (Dev, Hamilton, Rust & Valenti) (2018)https://ecommons.cornell.edu/bitstreams/283233a4-cf62-4766-86a2-36f4c6ae909e/download
  • Cornell School of Hotel Administration (Dev et al.) (2018)
  • Cornell University (2018)
  • Cornell University School of Hotel Administration (2018)
  • Dantas et al. (2018)https://doi.org/10.1016/j.healthpol.2018.02.002
  • Dev & Kumar, Boston Hospitality Review (2019)https://www.bu.edu/bhr/2019/03/20/a-detailed-study-of-the-expected-and-actual-use-of-hotel-amenities/
  • Egypt Law 151/2020 (2026)
  • Eurostat (2024)https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Tourism_statistics_-_characteristics_of_tourism_trips
  • GDPR (Reg. 2016/679) (2018)
  • GDPR (Reg. 2016/679) (2026)
  • GDPR (Regulation 2016/679) (2018)
  • GUS (2025)https://stat.gov.pl/en/topics/health/health/therapeutic-activities-of-health-resort-facilities-and-inpatient-rehabilitation-facilities-in-2025,9,10.html
  • GWI (2017)https://globalwellnessinstitute.org/global-wellness-institute-blog/2024/03/25/a-decade-of-wellness-tourism-first-ever-compilation-of-10-years-of-market-data/
  • GWI (2018)https://globalwellnessinstitute.org/industry-research/europe-wellness-tourism-economy/
  • GWI (2022)https://globalwellnessinstitute.org/press-room/press-releases/globalwellnesseconomymonitor2023/
  • GWI (2023)
  • GWI (2024)https://globalwellnessinstitute.org/press-room/press-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029/
  • GWI (2029)https://globalwellnessinstitute.org/press-room/press-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029/
  • GWI / European SPA Foundation (—)
  • GWI / PR Newswire (—)https://www.prnewswire.com/news-releases/new-research-from-the-global-wellness-institute-ranks-italy-among-the-worlds-top-10-wellness-economies-valued-at-140-6-billion-302676918.html
  • GWI / PRWeb (2023)https://www.prweb.com/releases/the-global-wellness-economy-reaches-a-new-peak-of-6-3-trillionand-is-forecast-to-hit-9-trillion-by-2028--302295427.html
  • GWI / PRWeb (2027)https://www.prweb.com/releases/the-global-wellness-economy-reaches-a-new-peak-of-6-3-trillionand-is-forecast-to-hit-9-trillion-by-2028--302295427.html
  • GWI / PRWeb (2028)https://www.prweb.com/releases/the-global-wellness-economy-reaches-a-new-peak-of-6-3-trillionand-is-forecast-to-hit-9-trillion-by-2028--302295427.html
  • GWI Canada (2022)https://globalwellnessinstitute.org/wp-content/uploads/2024/07/GWI-Canada-2023-Report.pdf
  • GWI Canada (2023)https://globalwellnessinstitute.org/press-room/press-releases/canada-geography-of-wellness-2025/
  • GWI Italy (2024)https://globalwellnessinstitute.org/press-room/press-releases/new-research-from-the-global-wellness-institute-ranks-italy-among-the-worlds-top-10-wellness-economies-valued-at-140-6-billion/
  • GWI Thailand (2023)https://globalwellnessinstitute.org/press-room/press-releases/gwi-releases-new-data-on-thailands-fast-growing-wellness-market/
  • GWI Thailand (2024)https://globalwellnessinstitute.org/press-room/press-releases/gwi-releases-new-data-on-thailands-fast-growing-wellness-market/
  • GWI via BBspa Group (2022)https://www.bbspagroup.com/spa-and-wellness-market-how-much-is-this-business-worth/
  • GWI via European SPA Foundation (—)
  • GWI/ISPA (2024)
  • GWS / Horwath HTL Spa Profitability Handbook (2020)https://horwathhtl.com/publication/industry-report-spa-profitability-handbook/
  • Global Wellness Institute — Global Wellness Economy Monitor 2024 (2023 data) (2024)https://globalwellnessinstitute.org/wp-content/uploads/2024/11/WellnessEconMonitor2024PDF.pdf
  • Global Wellness Institute — Country Rankings (2019–2023) (2025)https://globalwellnessinstitute.org/wp-content/uploads/2025/01/2025_GWI-Country-Rankings_010825-FINAL.pdf
  • Global Wellness Institute — Wellness markets of 145 countries (2019–2024) (2026)https://globalwellnessinstitute.org/press-room/press-releases/global-wellness-institute-unveils-new-data-on-the-wellness-markets-of-145-countries/
  • Global Wellness Institute — US Wellness Economy $2.1 Trillion (2024) (2026)https://globalwellnessinstitute.org/press-room/press-releases/us-wellness-economy-surges-to-2-1-trillion-cementing-global-leadership/
  • Global Wellness Institute — UAE Wellness Economy report (2024) (2025)https://globalwellnessinstitute.org/press-room/press-releases/new-global-wellness-institute-report-shows-uae-wellness-economy-now-worth-40-8-billion/
  • Global Wellness Institute — Saudi Arabia Wellness Economy report (2022) (2024)https://globalwellnessinstitute.org/press-room/press-releases/gow-saudi-arabia/
  • Global Wellness Institute (2019)https://globalwellnessinstitute.org/wp-content/uploads/2025/02/2025_GWI-Country-Rankings_022125.pdf
  • Global Wellness Institute (2020)https://globalwellnessinstitute.org/wp-content/uploads/2025/02/2025_GWI-Country-Rankings_022125.pdf
  • Global Wellness Institute (2021)https://globalwellnessinstitute.org/wp-content/uploads/2025/02/2025_GWI-Country-Rankings_022125.pdf
  • Global Wellness Institute (2022)https://globalwellnessinstitute.org/global-wellness-institute-blog/2023/11/28/wellness-tourism-will-cross-the-1-trillion-mark-in-2024/
  • Global Wellness Institute (2023)https://globalwellnessinstitute.org/industry-research/2024-the-global-wellness-economy-country-rankings/
  • Global Wellness Institute (2024)https://www.prnewswire.com/news-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029--302615214.html
  • Global Wellness Institute (2025)https://globalwellnessinstitute.org/global-wellness-institute-blog/2025/11/25/wellness-market-hits-record-6-8-trillion-will-reach-nearly-10-trillion-by-2029/
  • Global Wellness Institute (2027)https://globalwellnessinstitute.org/global-wellness-institute-blog/2023/11/28/wellness-tourism-will-cross-the-1-trillion-mark-in-2024/
  • Global Wellness Institute (2028)https://globalwellnessinstitute.org/industry-research/2024-the-global-wellness-economy-country-rankings/
  • Global Wellness Institute (2029)https://www.prnewswire.com/news-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029--302615214.html
  • Global Wellness Institute (—)
  • Global Wellness Institute (derived) (2023)https://globalwellnessinstitute.org/wp-content/uploads/2024/11/WellnessEconMonitor2024PDF.pdf
  • Global Wellness Institute/Global Wellness Summit (2015, outdated) (2013)https://globalwellnessinstitute.org/press-room/press-releases/global-wellness-summit-announces-mexico-city/
  • Horwath HTL — Spa Profitability Handbook (2020)https://www.globalwellnesssummit.com/wp-content/uploads/2020/02/INDUSTRY_REPORT_SPA-PROFITABILITY.pdf
  • Horwath HTL (2020)https://www.globalwellnesssummit.com/wp-content/uploads/2020/02/INDUSTRY_REPORT_SPA-PROFITABILITY.pdf
  • Horwath HTL (2023)https://www.lumina-wellbeing.com/journel-cms/5-spa-wellness-financial-drivers-to-improve-strategies-performance
  • Horwath HTL (2024)
  • Horwath HTL (—)
  • Horwath HTL / CBRE (2020)https://www.globalwellnesssummit.com/wp-content/uploads/2020/02/INDUSTRY_REPORT_SPA-PROFITABILITY.pdf
  • Horwath HTL / CBRE (2024)
  • Horwath HTL / GWS (2020)
  • Horwath HTL / Lodging Econometrics (2024)https://horwathhtl.com/wp-content/uploads/2025/04/Mexico-Hotel-Market-2024.pdf
  • Horwath HTL / RenTech Digital (2024)https://horwathhtl.com/wp-content/uploads/2025/04/Mexico-Hotel-Market-2024.pdf
  • Horwath HTL / SECTUR-DATATUR (2024)https://horwathhtl.com/wp-content/uploads/2025/04/Mexico-Hotel-Market-2024.pdf
  • Horwath HTL, Spa Profitability Handbook (2020)https://www.globalwellnesssummit.com/wp-content/uploads/2020/02/INDUSTRY_REPORT_SPA-PROFITABILITY.pdf
  • Hyatt Vivid Grand Island Cancun (SEC filing) (2024)https://www.sec.gov/Archives/edgar/data/1988776/000114036124050651/ef20040769_ex99-5.htm
  • INEGI CSTM (2023)https://en.wikipedia.org/wiki/Tourism_in_Mexico
  • ISPA (2004)
  • ISPA (2018)https://experienceispa.com/ispa-academy-archive/page/22/
  • ISPA (2023)https://experienceispa.com/press-releases/no-need-to-massage-these-numbers-ispas-latest-big-five-statistics-show-spas-thriving/
  • ISPA (2024)https://experienceispa.com/press-releases/no-need-to-massage-these-numbers-ispas-latest-big-five-statistics-show-spas-thriving/
  • ISPA (2025)
  • ISPA / CBRE (2023)
  • ISPA / PwC (2015)
  • ISPA / PwC, 2024 US Spa Industry Study (2024)https://experienceispa.com/press-releases/big-news-for-u-s-spa-revenue-growth/
  • ISPA / PwC, US Spa Industry Study (2024)https://www.spabusiness.com/wellness-news/US-spa-boom-continues-three-year-streak-pushes-industry-revenue-to-record-225bn/355273
  • ISPA / Statista (2024)
  • ISPA Big Five (2022)https://experienceispa.com/press-releases/powered-by-the-industry-it-serves-ispas-2026-big-five-statistics-show-steady-gains-and-enduring-strength/
  • ISPA Big Five (2023)
  • ISPA Big Five (2024)
  • ISPA Big Five (2025)
  • ISPA/PwC (2019)https://experienceispa.com/press-releases/powered-by-the-industry-it-serves-ispas-2026-big-five-statistics-show-steady-gains-and-enduring-strength/
  • ISPA/PwC (2020)https://experienceispa.com/press-releases/powered-by-the-industry-it-serves-ispas-2026-big-five-statistics-show-steady-gains-and-enduring-strength/
  • ISPA/PwC (2023)https://experienceispa.com/press-releases/powered-by-the-industry-it-serves-ispas-2026-big-five-statistics-show-steady-gains-and-enduring-strength/
  • ISPA/PwC (2024)https://experienceispa.com/press-releases/big-news-for-u-s-spa-revenue-growth/
  • ISPA/PwC (2025)https://experienceispa.com/press-releases/powered-by-the-industry-it-serves-ispas-2026-big-five-statistics-show-steady-gains-and-enduring-strength/
  • ISPA/PwC (2030)https://experienceispa.com/press-releases/powered-by-the-industry-it-serves-ispas-2026-big-five-statistics-show-steady-gains-and-enduring-strength/
  • Intelligent Spas (2019)
  • Intelligent Spas (—)
  • Intelligent Spas Global Benchmark Survey (2019)
  • JIHM journal study (—)
  • Japan Ministry of Environment (2018)https://www.onsen-r.co.jp/data/facility/
  • Japan Ministry of Environment (2019)https://www.onsen-r.co.jp/data/facility/
  • Kamola & Arabas (IEEE Access) (2020)https://ieeexplore.ieee.org/abstract/document/9033971/
  • Kim & Tang / Chalupa et al. (2024)https://link.springer.com/article/10.1057/s41272-024-00499-1
  • Kogod School, American University (2024)https://kogod.american.edu/news/the-hidden-healthcare-infrastructure-americans-cross-the-border-to-find
  • Korea Ministry of Health & Welfare (2024)https://en.yna.co.kr/view/AEN20250402005800320
  • Liu et al. (2022)
  • Liu et al. (npj Digital Medicine) (2022)https://www.nature.com/articles/s41746-022-00594-w
  • Lumina Wellbeing / Horwath HTL (2026)
  • Lumina Wellbeing / Horwath HTL (—)
  • Makridakis Competitions (—)https://en.wikipedia.org/wiki/Makridakis_Competitions
  • Natural Hazards (peer-reviewed) (2023)https://ideas.repec.org/a/spr/nathaz/v122y2026i5d10.1007_s11069-026-07975-4.html
  • Oikonomidi et al. (2023)
  • Oikonomidi et al. (JAMIA) (2023)https://academic.oup.com/jamia/article/30/3/559/6889491
  • PLOS ONE (peer-reviewed) (2015)https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0137306
  • PMC (peer-reviewed RCT) (2016)https://pmc.ncbi.nlm.nih.gov/articles/PMC5227159/
  • PMC4831598 (peer-reviewed) (2025)
  • Playa Hotels & Resorts 10-K (SEC) (2024)https://filecache.investorroom.com/mr5ir_playaresorts/735/2024_PLYA_US_GAAP_10-K.pdf
  • Polish DP Act (10 May 2018) (2018)
  • Polish DP Act 2018 / GDPR (2026)
  • Polish Data Protection Act 2018 (2018)
  • Polish tax law (2026)
  • Qatar Law 13/2016 (2017)
  • Qatar Law 13/2016 (2026)
  • SECTUR (2017)https://en.wikipedia.org/wiki/Tourism_in_Mexico
  • Saudi PDPL (Royal Decree M/19) (2026)
  • Statista / GWI (2024)
  • Statista / ISPA (2024)
  • Statistics Finland (2025)https://toolbox.finland.fi/wp-content/uploads/sites/2/2025/06/finland-in-figures-2025.pdf
  • Statistics Iceland (2024)https://statice.is/publications/news-archive/national-accounts/tourism-satellite-accounts-2024/
  • The Permanente Journal (RCT) (2025)
  • Tunisia Organic Law 2004-63 (2026)
  • UAE Federal Decree-Law 45/2021 (2022)
  • UAE Federal Decree-Law 45/2021 (2025)
  • UAE Federal Decree-Law 45/2021 (2026)
  • UNESCO (2020)https://ich.unesco.org/en/RL/sauna-culture-in-finland-01596
  • UNESCO (2021)https://whc.unesco.org/en/list/1613/
  • UODO (2019)https://uodo.gov.pl
  • University of South Florida Optical Oceanography Lab (2025)https://www.csmonitor.com/Environment/2025/0604/sargassum-seaweed-record
  • Washington University (Olin) (2025)https://lutily.com/blog/salon-loyalty-program-that-works
  • spa-forecasting brief (literature) (2022)

Tier 2 — market-research firms, government programmes & trade press

  • 6W Research (2026)https://www.6wresearch.com/industry-report/middle-east-hospitality-property-management-software-market
  • AHLA (2025)
  • AMEXIPAC (2024)https://www.sat.gob.mx/consulta/76969/proveedores-autorizados-de-certificacion
  • ANBAL (2024)https://www.balnearios.org/en/about-us
  • AURI research (2026)
  • Agency benchmarks (2026)
  • Agilysys (2024)
  • Allied Market Research (2020)https://www.alliedmarketresearch.com/spa-market
  • American Spa Association (2026)
  • AppWrk / AltexSoft (2026)https://www.altexsoft.com/blog/pms-data-integration/
  • Arab News (2025)https://arabnews.com/node/2630117
  • Asia News Network (2025)https://asianews.network/wellness-economy-in-thailand-tops-20-7-billion/
  • Asia tax authorities (2026)
  • Austria.info (2019)https://www.austria.info/en-gb/highlights/thermal-spas-in-austria/
  • Austria.info (2024)https://www.austria.info/en-gb/highlights/thermal-spas-in-austria/
  • Austria.info (—)https://www.austria.info/en-gb/highlights/thermal-spas-in-austria/
  • Author estimate (2026)
  • Bahrain PDPL (2019)
  • Baird (2024)https://www.rwbaird.com/corporations-and-institutions/investment-banking/insights/2025/05/bairds-takeaways-from-the-medical-spa-show-2025/
  • Bancomext/Deloitte via Milenio (2023)https://www.milenio.com/especiales/turismo-wellness-crece-en-mexico
  • Banyan Tree Group (2024)https://www.groupbanyan.com/sites/btg/files/2025-03/BANYANGROUP_AR2024.pdf
  • Bay Street Hospitality / HotStats (2025)https://www.baystreethospitality.com/post/u-s-wellness-hotel-operating-leverage-12-000-property-study-shows-315bps-non-room-revenue-stability
  • Bayerischer Heilbaederverband (2024)https://bayerischer-heilbaeder-verband.de/tourismus-in-den-heilbaedern-und-kurorten-bringt-45-milliarden-euro-umsatz-pro-jahr
  • Baymard Institute (2026)
  • Benefit Bahrain (2026)https://benefit.bh/business/payment-gateway/
  • BizCommunity (2024)https://www.bizcommunity.com/article/sa-spa-market-up-13-but-premium-demand-seeks-slower-personalised-care-403269a
  • Blooloop (2025)https://blooloop.com/water-parks/news/therme-group-manchester-europe-wellness-resort-investments/
  • Blue Lagoon (2024)https://assets.ctfassets.net/w65k7w0nsb8q/41AbTzvCI5MQgeE8QqVmrw/14b6eee9c614613b65bb20ebf07edcfa/Annual_Financial_statement_Blue_Lagoon_2024_translated__Final__2_.pdf
  • Bonafide Research (2023)https://www.bonafideresearch.com/product/6403163624/colombia-wellness-tourism-market
  • Branchenradar (2024)https://www.theinternational.at/austrias-thermal-spas-draw-8-6-million-visitors-in-2024/
  • Branchenradar (2025)https://www.branchenradar.com/de/marktstudien/gastronomie--freizeit/thermen-in-oesterreich-2026/
  • Business of Fashion (2024)https://www.businessoffashion.com/news/beauty/longevity-resort-lanserhof-receives-110-million-investment/
  • CBC News (2022)https://www.cbc.ca/news/canada/calgary/nordic-spas-canada-1.7413076
  • CBRE (2015)https://www.hotel-online.com/news/hotel-spa-departments-following-industry-trends
  • CBRE (2022)https://www.hospitalitynet.org/opinion/4119574.html
  • CBRE (2024)https://www.cbre.com/insights/articles/hotel-loyalty-programs-continue-to-prove-their-value-key-findings-from-675-million-members
  • CBRE (2025)
  • CBRE (Mandelbaum & Grigg) (2024)https://www.hospitalitynet.org/opinion/4128489.html
  • CBRE Excellerate (2025)https://cbreexcellerate.com/article/indian-ocean-hotel-markets-2025/
  • CBRE Hotels Research (2023)https://lodgingmagazine.com/supporting-revenue-health-hotel-spas-were-valuable-contributors-during-the-recession/
  • CBRE Trends (2023)
  • CBRE Trends (2024)
  • CBRE Trends (2025)
  • CBRE via HospitalityNet (2024)https://www.hospitalitynet.org/opinion/4128489.html
  • CBRE via Mexico News Daily (2025)https://mexiconewsdaily.com/travel/cancun-riviera-maya-hotel-construction-mexico/
  • CBRE/PKF, Trends in the Hotel Spa Industry (2017)https://www.hotelnewsresource.com/article104527.html
  • CNN Travel (—)https://www.cnn.com/travel/germany-kur-parents-spa-breaks-wellness
  • Clutch / industry (2026)
  • CoStar via AP Hospitality Advisors (2024)https://www.ap-ha.com/post/all-in-on-all-inclusive-1-3
  • Colliers (2016)
  • Colliers (2018)
  • Colliers (—)https://www.sportsmanagement.co.uk/Sports-features/sports-management-magazine/Shift-in-Demand/33966
  • Colliers / PwC (2018)
  • Colliers International Spa Benchmark (2015-2018)
  • Colliers International Spa Benchmark (—)
  • Credence Research (2024)https://www.credenceresearch.com/report/mexico-medical-tourism-market
  • Cushman & Wakefield MarketBeat (2024)
  • Cushman & Wakefield MarketBeat (2025)
  • DATATUR / SECTUR (2024)https://www.datatur.sectur.gob.mx/RAT/RAT-2024-08(EN).pdf
  • DATATUR via trade press (2024)https://theyucatantimes.com/2024/05/cancun-is-among-the-top-3-destinations-with-the-highest-hotel-occupancy-in-mexico/
  • DATATUR-SECTUR via trade press (2024)https://datatur.sectur.gob.mx/RAT/RAT-2024-10(EN).pdf
  • Data Horizon Research (2024)https://datahorizzonresearch.com/spa-booking-and-scheduling-software-market-49726
  • Data Horizon Research (2026)https://datahorizzonresearch.com/spa-booking-and-scheduling-software-market-49726
  • DataIntelo (2024)https://dataintelo.com/report/smart-contactless-hotel-check-in-market
  • Deep Market Insights (2024)https://deepmarketinsights.com/vista/insights/luxury-spa-market/mexico
  • Deep Market Insights/Research & Markets (2024)
  • Deloitte / Skift (2024)
  • Deutscher Heilbaederverband (2008)https://deutscher-heilbaederverband.de/
  • Deutscher Heilbaederverband (2024)https://www.deutscher-heilbaederverband.de/der-verband/zahlen-daten-fakten/
  • Deutscher Heilbaederverband (—)https://deutscher-heilbaederverband.de/
  • Dubai (widely reported) (2024)
  • Dubai Holding (2026)https://www.dubaiholding.com/en/business-highlights/tickit
  • EDICOM / Sovos (2024)https://edicomgroup.com/blog/cfdi-electronic-invoicing-mexico
  • EHTTA (—)https://historicthermaltowns.eu/
  • EY (cited) (2026)
  • EY / Hotelier ME (—)
  • EY Spa Benchmark Survey (—)https://www.hoteliermiddleeast.com/hme/5749-cash-in-with-new-spa-strategies
  • Egypt Law 151/2020 (2020)
  • European SPA Foundation (2024)https://polandweekly.com/2025/06/24/the-polish-wellness-spa-industry-among-the-global-leaders/
  • Expedia via IDB Invest (2024)https://idbinvest.org/en/blog/development-impact/all-inclusive-hotels-key-latin-america-and-caribbeans-growth
  • Expert Market Research (2025)https://www.expertmarketresearch.com/reports/mexico-wellness-tourism-market
  • Fast Company (2023)https://www.fastcompany.com/90831554/the-beauty-and-wellness-booking-app-wars-are-just-beginning
  • Fawry (2026)https://www.fawry.com/
  • Federterme/Fortune Italia (2023)https://www.fortuneita.com/2025/02/11/salus-per-aquam-la-mappa-delle-terme-in-italia/
  • Forbes Africa (2025)https://www.forbesafrica.com/life/2025/08/24/mind-body-margins-the-rise-of-wellness-safaris-in-africa/
  • Fortune Business Insights (2024)https://www.fortunebusinessinsights.com/biohacking-market-114323
  • Fortune Business Insights (2025)https://www.fortunebusinessinsights.com/saas-for-spa-management-market-108584
  • Future Market Insights (2025)https://www.futuremarketinsights.com/reports/longevity-clinic-chain-infrastructure-market
  • GCC tax authorities (2026)
  • GMInsights (2023)https://www.gminsights.com/industry-analysis/indonesia-medical-and-wellness-tourism-market
  • GMInsights (—)https://www.gminsights.com/industry-analysis/indonesia-medical-and-wellness-tourism-market
  • GWI / WifiTalents (2026)
  • Global Finance Magazine (2024)https://gfmag.com/economics-policy-regulation/the-gcc-welcomes-wellness-tourism/
  • Global Finance Magazine (2028)https://gfmag.com/economics-policy-regulation/the-gcc-welcomes-wellness-tourism/
  • Global Finance Magazine (2030)https://gfmag.com/economics-policy-regulation/the-gcc-welcomes-wellness-tourism/
  • GlobalData (2024)https://www.globaldata.com/store/report/canada-spa-market-analysis/
  • Globe Newswire (2026)https://www.globenewswire.com/de/news-release/2026/01/22/3223593/0/en/Transom-Acquires-WellBiz-Brands-a-Leading-Beauty-Wellness-Franchisor-Platform.html
  • GlobeNewswire (2024)
  • GlobeNewswire / ERI (2025)
  • GoGoTerme / Il Sole 24 Ore (2022)https://www.gogoterme.com/en/blog/spa/he-economy-of-the-spa-sector-in-anticipation-of-thermalia/
  • GoGoTerme / Il Sole 24 Ore (2023)https://www.gogoterme.com/en/blog/spa/he-economy-of-the-spa-sector-in-anticipation-of-thermalia/
  • Google Travel (2024)
  • Grand View Research (2021)https://www.grandviewresearch.com/horizon/outlook/spa-market/mexico
  • Grand View Research (2022)https://www.grandviewresearch.com/horizon/outlook/wellness-tourism-market/mexico
  • Grand View Research (2023)https://www.grandviewresearch.com/industry-analysis/medical-spa-market
  • Grand View Research (2024)https://www.grandviewresearch.com/horizon/outlook/wellness-tourism-market/latin-america
  • Grand View Research (2025)https://www.grandviewresearch.com/industry-analysis/spa-market
  • Grand View Research (2030)https://www.grandviewresearch.com/industry-analysis/medical-spa-market
  • Gulf News (2025)https://economymiddleeast.com/news/uae-hotel-occupancy-reaches-79-3-percent-as-revenues-hit-24-2-billion-in-first-10-months-of-2025/
  • HFTP / Hotel Yearbook (2026)https://www.hotelyearbook.com/article/122000386/six-usali-changes-hotel-finance-executives-need-to-be-aware-of-in-2025.html
  • HVS (2014)https://hvs.com/article/5529-Comparing-Same-Hotel-Across-Five-Regions
  • HVS (2018)https://www.4hoteliers.com/features/article/11847
  • HVS (2019)https://www.hvs.com/article/8658-hvs-performance-report-spa-department-2019
  • HVS Research (2019)
  • HVS Spa Department Performance Report (2019)https://www.hvs.com/article/8658-hvs-performance-report-spa-department-2019
  • HYB Annual Tech Survey (2025)
  • Hilton (2025)https://stories.hilton.com/emea/releases/2025-travel-trends-uae-eng
  • Hilton / Ipsos (2024)
  • Hilton Honors T&C (2026)https://hiltonhonors3.hilton.com/en/explore/benefits/terms.html
  • Hindu BusinessLine (2024)https://www.thehindubusinessline.com/news/national/keralas-ayurvedic-medical-tourism-earns-13500-crore-in-2024/article70197425.ece
  • Horwath HTL / Tourism Analytics (2025)https://tourismanalytics.com/cancun-statistics.html
  • Hospitality Technology (2024)https://hospitalitytech.com/2024-lodging-tech-study
  • Hospitality Technology (2026)
  • Hospitality Upgrade (2024)https://www.hospitalityupgrade.com/magazine-articles/2024-hospitality-industry-spend-survey
  • HospitalityNet (2030)https://hospitalitynet.org/news/4126285.html
  • HotStats / Bay Street Hospitality (2025)
  • Hotel & Catering ME (2030)https://hotelandcatering.com/hotel-news-me/uae-hotel-pipeline-2026
  • Hotel Executive (2017)
  • Hotel Executive (2026)https://www.hotelexecutive.com/feature_focus/3104/key-points-in-successful-hotel-spa-management
  • Hotel inventory analysis (2022)
  • Hotel inventory analysis (2026)
  • HotelTechReport (2026)
  • HotelTechReport / industry (2026)https://hoteltechreport.com/news/2026-hotel-pms-report
  • Hotelogix / industry (2026)
  • Hotels.com (—)
  • Hotelsmag / DGDA (2030)https://hotelsmag.com
  • IBEF (2024)https://www.ibef.org/industry/healthcare-india
  • IHG SEC Filing (—)https://www.sec.gov/Archives/edgar/data/858446/000165495419001396/a8265p.htm
  • IJCSRR (2024)https://ijcsrr.org/revitalizing-bali-exploring-the-growth-of-health-and-wellness-tourism/
  • ILTM / Altiant / Hyatt (2025)
  • ILTM / Hyatt (2025)
  • IMARC / WorldMetrics (varied) (2025)https://www.imarcgroup.com/mexico-medical-tourism-market
  • IMARC Group (2024)https://www.imarcgroup.com/mexico-health-wellness-tourism-market
  • IMARC Group (2025)https://www.imarcgroup.com/mexico-wellness-tourism-market
  • IMARC Group (2033)https://www.imarcgroup.com/vietnam-wellness-tourism-market
  • IMARC Group (2034)https://deepmarketinsights.com/vista/insights/spa-market/brazil
  • INEGI Tourism Satellite Account (2023)https://horwathhtl.com/wp-content/uploads/2025/04/Mexico-Hotel-Market-2024.pdf
  • INEGI via El Financiero (2024)https://www.elfinanciero.com.mx/empresas/2025/02/11/mexico-recibe-a-45-millones-de-turistas-internacionales-en-2024-la-cifra-mas-alta-desde-2019/
  • INEGI via Rio Times (2024)https://www.riotimesonline.com/mexicos-tourism-hits-record-32-96-billion-in-2024-despite-lack-of-federal-promotion/
  • ITQlick (2026)https://www.itqlick.com/resortsuite-spa/pricing
  • Indonesia tourism (2023)
  • Industry (2026)
  • Industry / Horwath HTL (2026)
  • Industry analogy (2026)
  • Industry analysis (2026)
  • Industry benchmarks (2025)
  • Industry estimates (2026)
  • KNET (2026)https://www.knet.com.kw/
  • KPMG (2024)https://polandweekly.com/2025/06/24/the-polish-wellness-spa-industry-among-the-global-leaders/
  • KPMG / Euromonitor (2024)
  • KPMG / Euromonitor (—)
  • Ken Research (2024)https://www.kenresearch.com/middle-east-hotel-hospitality-management-software-market
  • Kline + Company (2025)https://klinegroup.com/beauty-and-wellbeing/whats-fueling-the-growth-of-facial-studios-and-medical-spas-in-the-united-states/
  • Knight Frank (2025)
  • L'Officiel du Thermalisme (2019)https://www.officiel-thermalisme.com/2025/03/03/les-regions-thermales-les-plus-frequentees-en-2024/
  • L'Officiel du Thermalisme (2024)https://www.officiel-thermalisme.com/2025/03/03/les-regions-thermales-les-plus-frequentees-en-2024/
  • LSI Software SA (2026)https://www.lsisoftware.pl/oferta/hotele/
  • Landmark Group (2026)https://www.shukran.com/ae/en/
  • Malaffi / DoH Abu Dhabi (2025)https://www.malaffi.ae/
  • Mangomint — Med spa booking statistics (n≈20,000) (2024)https://www.mangomint.com/blog/med-spa-booking-statistics/
  • Manpower via Mexico Business News (2026)https://mexicobusiness.news/talent/news/many-mexican-firms-still-struggle-fill-key-roles-manpower
  • Market.us (—)https://media.market.us/spa-industry-statistics/
  • MarketLine (2022)https://www.researchandmarkets.com/report/china-spa-market
  • MarketLine (2024)https://www.researchandmarkets.com/report/china-spa-market
  • Marriott (2025)
  • Marriott Bonvoy (—)https://www.marriott.com/loyalty/partners/spa
  • Mastercard Economics Institute (2025)
  • McKinsey (2025)
  • McKinsey (2026)https://www.jengu.ai/blog/contactless-hospitality-guest-expectations-for-2025/
  • Medecine Thermale/CNETh (2024)https://www.medecinethermale.fr/curistes/la-medecine-thermale-aujourdhui/le-thermalisme-en-chiffres.html
  • Medical Tourism Association (2026)https://www.medicaltourism.com/destinations/mexico
  • Meeza Egypt (2024)https://meeza-eg.com/
  • Mexican tax law (2026)
  • Mexico News Daily / Riviera Maya News (2025)https://mexiconewsdaily.com/news/sargassum-riviera-maya-increase-seaweed-beaches/
  • Milenio (citing GWI) (2023)https://www.milenio.com/especiales/turismo-wellness-crece-en-mexico
  • MoHAP (Riayati) (2026)https://mohap.gov.ae/en/riayati/about-numr
  • Modelos de Plan de Negocios (2025)https://modelosdeplandenegocios.com/blogs/news/spa-espana
  • Mordor Intelligence (2023)https://www.mordorintelligence.com/industry-reports/india-wellness-tourism-market
  • Mordor Intelligence (2026)
  • Mordor/Grand View (2024)https://www.mordorintelligence.com/industry-reports/iv-hydration-therapy-market
  • Multiple industry sources (2026)
  • NTTO Outbound Survey (2024)https://www.trade.gov/feature-article/us-outbound-travelers-characteristics-2024
  • NielsenIQ (—)https://nielseniq.com/global/en/landing-page/spend-z/
  • NovaOne (2030)
  • ONMT (2024)https://medias24.com/2024/12/24/tourisme-lonmt-fait-le-bilan-de-2024-et-devoile-sa-feuille-de-route-pour-2025/
  • Observatoire national/Medecine Thermale (2025)https://www.medecinethermale.fr/curistes/la-medecine-thermale-aujourdhui/le-thermalisme-en-chiffres.html
  • Oracle / Red Sea Global (2025)https://oracle.com/news/announcement/red-sea-global-adopts-opera-cloud
  • Oracle / Skift (2022)
  • Oracle / industry leak (2026)https://www.oracle.com/hospitality/integration-platform/
  • Oracle Hospitality (2022)
  • Oracle Hospitality / Skift (2022)
  • PKF (—)
  • PKF / CBRE (—)
  • PKF Consulting / CBRE, Trends in the Hotel Spa Industry (2013)https://www.bu.edu/bhr/2015/02/01/in-hotels-health-and-spas-equals-wealth/
  • PKF/CBRE, Trends in the Hotel Spa Industry (2013)https://www.bu.edu/bhr/2015/02/01/in-hotels-health-and-spas-equals-wealth/
  • Pambianco Hotellerie (2024)https://hotellerie.pambianconews.com/2025/12/22/terme-di-saturnia-a-275-mln-di-euro-8-piano-di-investimenti-da-15-milioni/
  • Patients Beyond Borders (2023)https://www.patientsbeyondborders.com/media
  • Patients Beyond Borders (2026)https://www.patientsbeyondborders.com/mexico
  • Patients Beyond Borders via Grand View Research (2024)https://www.grandviewresearch.com/industry-analysis/us-dental-tourism-market-report
  • Paytronix via PBS (—)https://www.pbs.org/newshour/economy/forget-to-spend-an-old-gift-card-heres-what-happens-to-that-money
  • Phocuswright (2025)
  • PolandWeekly (2025)https://polandweekly.com/2025/06/24/the-polish-wellness-spa-industry-among-the-global-leaders/
  • PolandWeekly (—)
  • PolandWeekly / European SPA Foundation (—)
  • Polaris (2025)https://www.grandviewresearch.com/industry-analysis/hormone-replacement-therapy-market
  • Polish tax law (2025)
  • PrepLounge (2025)https://preplounge.com/en/blog/consulting/salary/saudi-arabia
  • PrivCo (—)https://www.privco.com/company/equinox-hospitality-equinox-hotels
  • Proportional estimate (2026)
  • Prospeo / industry proxy (2026)https://prospeo.io/s/how-to-close-enterprise-sales-deals
  • PwC Middle East (—)https://www.spabusiness.com/spa-business-magazine/Middle-East-benchmarks-Peaks-Troughs/27390
  • PwC Tax Summaries (2026)https://taxsummaries.pwc.com/saudi-arabia
  • Qatar PDPPL (2017)
  • RLA Global (2025)https://www.leisureopportunities.co.uk/news/RLA-Globals-Mid-Year-Wellness-Real-Estate-Report-finds-wellness-hotels-are-weathering-economic-pressures/361588
  • RLA Global / HotStats (2025)
  • Regional analysis (2026)
  • Research & Markets (2024)https://www.researchandmarkets.com/reports/6228169/mexico-wellness-tourism-market-size-share
  • Research and Markets (2024)https://www.researchandmarkets.com/reports/6065575/ksa-uae-spa-market-opportunity-growth-drivers
  • ResearchAndMarkets (2024)
  • Riviera Maya News (2025)https://riviera-maya-news.com/new-agreement-will-turn-states-sargassum-into-asset-sparing-hotels-the-150-million-usd-seasonal-cleaning-bill/2025.html
  • Riviera Maya News (2026)https://www.rivieramayanews.mx/mexican-caribbean-hotel-occupancy-drops-to-65-percent/
  • Riviera Maya News / Tulum Times (2025)https://riviera-maya-news.com/sargassum-and-high-fees-blamed-for-lack-of-tulum-tourism/2025.html
  • RusTourismNews (2023)https://www.rustourismnews.com/2024/04/29/us-spa-industry-achieves-record-revenue-of-21-3-billion-in-2023/
  • SAT / Oneplace (2024)https://www.oneplace.mx/facturacion-electronica-mexicana-y-sistemas-pms-hoteleros-una-integracion-indispensable/
  • SDAIA / PwC (2024)https://pwc.com/m1
  • SECTUR via Milenio (2023)https://www.milenio.com/especiales/turismo-wellness-crece-en-mexico
  • SEDETUR Quintana Roo (2025)https://sedeturqroo.gob.mx/estadisticas/ocupacion.php
  • STC Pay (2026)https://stcpay.com.sa/
  • STR (2025)
  • STR / CoStar (2021)https://www.costar.com/article/1299041877/all-inclusive-resorts-drive-mexicos-leisure-demand-recovery
  • SW Research (2025)
  • SW Research / SPAeden (2025)https://polandweekly.com/2025/06/24/the-polish-wellness-spa-industry-among-the-global-leaders/
  • SW Research / SPAeden.pl (2025)
  • Saudi MISA / Investment Law (2024)https://peninsulacs.com
  • Saudi MoT (NTMP) (2026)https://mt.gov.sa/policies-regulations/ntmp
  • Saudi PDPL (Royal Decree M/19) (2023)
  • Saudi Payments / Mada (2024)https://en.wikipedia.org/wiki/Saudi_Payments_Network
  • Saudi tourism / Vision 2030 (2025)
  • ScienceDirect (2025)
  • Secretaria de Turismo via ColombiaOne (2024)https://colombiaone.com/2024/12/07/wellness-tourism-colombia/
  • Securiti / UAE PDPL (2026)https://securiti.ai/uae-personal-data-protection-law
  • Securiti / UAE PDPL (2027)https://securiti.ai/uae-personal-data-protection-law
  • Skift (2024)https://hospitalitytech.com/2024-lodging-tech-study
  • Spa Business (2023)https://www.spabusiness.com/spa-business-magazine/Ask-an-expert-Environmental-social-and-governance/37221
  • Spa Business (2025)https://www.spabusiness.com/wellness-news/Clinique-La-Prairie-to-open-up-to-50-properties-shares-CEO-Simone-Gibertoni/352518
  • Sparkalz / industry (2026)
  • Spherical Insights / Research & Markets (2025)
  • Square (2025)https://squareup.com/us/en/the-bottom-line/reaching-customers/attract-salon-customers
  • Square / Wakefield Research (2024)https://squareup.com/ca/en/press/introducing-square-appointments
  • Starfleet Research (2025)https://hoteltechnologynews.com/2025/08/research-fewer-than-one-in-four-hotels-have-fully-integrated-core-systems/
  • Statista (2019)https://www.statista.com/topics/10001/spa-industry-in-hungary/
  • Statista (2022)https://www.statista.com/topics/10001/spa-industry-in-hungary/
  • Statista (2026)
  • Statista (—)
  • Statista / Knight Frank (2025)https://knightfrank.ae/newsroom/article/2025/10/uae-hospitality-market-review-2025
  • Statista/GWI (2023)https://www.statista.com/statistics/318616/leading-countries-in-wellness-tourism-expenditure/
  • Straits Times / Bloomberg (2026)https://www.straitstimes.com/world/americas/from-cancun-to-los-cabos-tourists-scared-off-mexicos-beaches
  • Strategic Market Research (2024)https://www.strategicmarketresearch.com/market-report/cryotherapy-market
  • Stratistics MRC (2025)https://www.strategymrc.com/report/longevity-clinics-and-preventive-health-market
  • TBRC (2025)
  • The Cancun Post (2025)https://thecancunpost.com/sargassums-impact-on-tourism-minimal-cancellations-reported-in-quintana-roo/
  • The Cancun Sun (2022)https://thecancunsun.com/cancun-sees-slight-downturn-in-tourism-due-to-hurricane-and-sargassum/
  • The Research Insights (2030)
  • UAE PDPL (2025)https://practiceguides.chambers.com/practice-guides/data-protection-privacy-2026/uae
  • UAE Tourism Strategy 2031 (2031)https://www.wam.ae/en/article/byc8smp-uae-innovates-future-tourism-with-smart
  • UKSA (2024)https://www.spa-uk.org/
  • US Dept of Labor (—)
  • Univ. of South Florida (via CSM) — Great Atlantic Sargassum Belt — record 38M tonnes (2025)https://www.csmonitor.com/Environment/2025/0604/sargassum-seaweed-record
  • VenetoEconomia (2024)https://www.venetoeconomia.it/2025/03/terme-euganee-2-925-084-presenze-e-887-559-arrivi-nel-2024/
  • Vision 2030 (2026)
  • Vision 2030 research (2026)
  • W Hospitality Group (2024)https://w-hospitalitygroup.com/hotel-chain-development-pipelines-in-africa-2024/
  • W Hospitality Group (2025)https://tophotel.news/hotel-development-booms-across-africa/
  • W Hospitality Group (2026)https://w-hospitalitygroup.com/hotel-chain-development-pipelines-in-africa-2026/
  • WAM (Emirates News Agency) (2024)https://www.wam.ae/en/article/byc8smp-uae-innovates-future-tourism-with-smart
  • WIFO (2019)https://www.wifo.ac.at/en/publication/419734/
  • WIFO (2023)https://www.wifo.ac.at/en/publication/419734/
  • WWD (2024)https://wwd.com/beauty-industry-news/wellness/longevity-wellness-optimization-routines-los-angeles-1238955849/
  • Wellness-Hotels & Resorts (2024)https://www.wellnesshotels-resorts.de/en/about-us/wellness-trends/2024
  • WifiTalents / ISPA (2026)
  • Wikipedia (Blik) (2024)https://en.wikipedia.org/wiki/Blik
  • Wikipedia (Booksy) (2024)https://en.wikipedia.org/wiki/Booksy
  • Wikipedia (GCash) (2024)https://en.wikipedia.org/wiki/GCash
  • Wikipedia (M-Pesa) (2011)https://en.wikipedia.org/wiki/M-Pesa
  • Wikipedia (Tourism in Thailand) (2024)https://en.wikipedia.org/wiki/Tourism_in_Thailand
  • World of Hyatt (2018)https://newsroom.hyatt.com/news-releases?item=123738
  • World of Hyatt (—)https://world.hyatt.com/content/gp/en/rewards/dining-spa-more.html
  • Xerfi (2024)https://www.xerfi.com/presentationetude/le-marche-du-thermalisme-et-de-la-thalassotherapie_SME13/1000
  • Yucatan Times / Mexico News Daily (2025)https://theyucatantimes.com/2025/08/68000-tons-of-sargassum-removed-from-the-mexican-caribbean-so-far-in-2025/
  • Zhiyan Consulting (2023)https://www.chyxx.com/industry/1198954.html
  • Zion Market Research (2030)
  • Zwiadowca.pl (2026)
  • h2c Global Study (2025)
  • third-party market report (2025)https://www.zenoti.com/spa-management-software
  • upGrowth (2026)https://upgrowth.in/gcc-saas-pricing-strategy-aed-sar

Tier 3 — single trade-press / vendor

  • 360 Mango Solutions (2014)
  • 360 Mango Solutions (2026)
  • 360dialog (2026)
  • 50BestSpa.com (2026)
  • ASPA.DAY (2026)
  • AURI (2026)
  • AURI (case-study synthesis) (2026)
  • AURI (derived from ISPA/Horwath) (2025)
  • AURI (derived from ISPA/Zenoti) (2026)
  • AURI (derived from Regulr) (2026)
  • AURI (derived) (2025)
  • AURI (from Lumina Wellbeing capture data) (2026)
  • AURI (industry synthesis) (2026)
  • AURI (research synthesis) (2026)
  • AURI GDPR research (2026)
  • AURI PMS integration research (2026)
  • AURI PMS market-share research (2026)
  • AURI integrations report (2026)
  • AURI integrations research (2026)
  • AURI model (2026)
  • AURI resource algorithm report (2026)
  • AgentZap / SchedulingKit / BookrHub (2026)https://agentzap.ai/blog/reduce-spa-no-shows
  • Agilysys (2022)https://www.agilysys.com/en/agilysys-book4time/
  • Agilysys (—)https://www.agilysys.com/en/products/book4time/book4time-software-integrations/
  • Agilysys / Book4Time (2026)https://www.agilysys.com/en/products/book4time/
  • Akia Case Study (2026)
  • Alkaline360 (2026)https://alkaline360.com/hotel-spa-investment-the-financial-case/
  • Alkaline360 / Horwath HTL (2020)https://alkaline360.com/hotel-spa-investment-the-financial-case/
  • AmSpa / Portrait Care (2024)https://www.portraitcare.com/post/the-average-med-spa-revenue-and-how-to-increase-it
  • AmSpa / ScaleHaven (2025)https://scalehaven.io/blog/med-spa-industry-statistics/
  • AmSpa / Zenoti (2024)
  • Amazon Payment Services (2026)https://paymentservices.amazon.com/pricing
  • Apaleo (2026)
  • App Store / Google Play (2026)https://apps.apple.com/us/app/zenoti-mobile/id1104329960
  • App Store / Zenoti Review (2026)https://www.zenoti.com/thecheckin/zenoti-review-2026
  • Arpon Cloud (2026)https://arpon.cloud/productos-arpon/
  • Athletech News (—)https://athletechnews.com/equinox-rolls-out-longevity-membership-priced-at-3k-per-month/
  • Attenda (2026)https://attenda.app/blog/no-show-statistics-2026
  • Aurora Inbox / Wappbiz (2026)
  • Aviation.Direct (—)https://aviation.direct/en/Wellness-hotel-industry-on-the-rise:-South-Tyrol-dominates-renowned-industry-award
  • BCG Matrix analysis (2025)https://businessmodelcanvastemplate.com/products/cloudbeds-bcg-matrix
  • Banyan Group (2024)https://news.groupbanyan.com/239114-banyan-group-continues-growth-momentum-with-record-openings-in-its-30th-year/
  • Betasi (2026)
  • Betasi references (2026)
  • Beyond the Peel (2026)https://beyondthepeel.net/mexico-a-wellness-destination-on-the-rise-these-are-4-yoga-retreats-you-need-to/
  • Blackhawk Network via Zenoti / Perkstar (—)https://www.zenoti.com/thecheckin/only-on-zenoti-expanding-revenue-via-gift-cards
  • Book4Time (2020)
  • Book4Time (2024)
  • Book4Time (2026)
  • Book4Time (—)
  • Book4Time / Agilysys (2024)
  • Book4Time / GetApp (2026)https://www.getapp.com/recreation-wellness-software/a/book4time/reviews/
  • Book4Time / industry (2025)https://book4time.com/spa-hotel-performance-metrics-the-most-important-kpis
  • BookSalon (2023)https://www.salontoday.com/1078384/a-closer-look-at-when-clients-book-appointments
  • BookingMaster (2026)
  • BookrHub (2026)https://www.bookrhub.com/en/no-show-report-2026
  • Booksy (2021)https://biz.booksy.com/en-us/blog/beauty-industry-success-your-toolkit-to-making-it-big
  • Booksy (2023)
  • Booksy (2024)https://en.wikipedia.org/wiki/Booksy
  • Booksy (2025)
  • Booksy (2026)https://biz.booksy.com/pl-pl/pricing
  • Booksy (—)https://biz.booksy.com/en-us/features/stats-and-reports
  • Booksy / app data (2024)
  • Booksy user (US) (2026)
  • Boulevard via Lutily (—)
  • Business Model Canvas Template (2025)https://businessmodelcanvastemplate.com/products/aman-resorts-business-model-canvas
  • Business Wire (Restore) (2023)https://www.businesswire.com/news/home/20230215005277/en/Restore-Hyper-Wellness-Announces-2022-Performance-Results
  • Business of Fashion (—)https://www.businessoffashion.com/news/beauty/longevity-resort-lanserhof-receives-110-million-investment/
  • BusinessPlanSuite (—)https://businessplansuite.com/blogs/metrics/spa-massage
  • CEB TowerGroup (—)
  • CEB TowerGroup via SchedulingKit (—)https://schedulingkit.com/statistics/gift-card-industry-statistics
  • CEO Destinations (2025)https://ceodestinations.com/2025/11/03/european-wellness-pioneer-lanserhof-secures-e95-million-backing-to-accelerate-global-longevity-mission/
  • CIO Bulletin / Agilysys (—)https://www.ciobulletin.com/magazine/book4time-leading-spa-software-for-hotels-and-resorts
  • Caribbean Journal (2026)https://www.caribjournal.com/2026/02/18/hyatt-caribbean-luxury-resort-alila/
  • Cenote Secreto Maya (2025)https://hotelcenotesecretomaya.com/en/temazcal/
  • Checkout.com (2026)https://www.checkout.com/pricing
  • Chenot (2026)https://www.chenot.com/chenot-palace/weggis/programmes/
  • CiHMS (2025)
  • ClinicSoftware (—)https://blog.clinicsoftware.com/articles/unlocking-business-growth-the-ultimate-guide-to-mastering-your-spa-reports/
  • Clinicea (2026)https://clinicea.com/api
  • Clinique La Prairie (2026)https://serenityways.com/pages/clinique-la-prairie-prices
  • Clock Software (2026)
  • Cloudbeds (2026)https://www.cloudbeds.com/articles/collection-launch/
  • Clutch (2026)
  • Crqlar (2026)https://crqlar.com/pricing
  • Dailypoint (2026)https://www.dailypoint.com/marketplace
  • Data Plus (—)https://dphs.com/hotel-portfolio-reporting-owner-dashboards/
  • Dataintelo (2025)https://dataintelo.com/report/all-inclusive-resort-market
  • Digital Applied (2026)
  • Dingg (2026)https://dingg.app/blogs/stop-therapist-burnout-fix-holiday-scheduling-now
  • DocPlanner (2026)https://pro.znanylekarz.pl/cennik
  • Drvn Travel Trends (2025)
  • EasyMenus (2024)
  • Elevate Wellness Collective (2026)
  • ExploreTECH (2024)https://www.exploretech.io/en/about
  • ExploreTECH (2026)https://www.exploretech.io/en/pricing
  • ExploreTECH / PitchBook (2024)https://news.exploretech.io
  • Fairmont Mayakoba (menu) (2025)https://www.fairmont-mayakoba.com/content/uploads/2025/08/Price_List_Fairmont_Spa_ENG.pdf
  • Financial Models Lab (2025)
  • Financial Models Lab (2026)https://financialmodelslab.com/blogs/kpi-metrics/luxury-spa
  • Financial Models Lab (—)
  • First Data via Rework (—)https://resources.rework.com/libraries/beauty-center-growth/gift-card-voucher-programs
  • Fitt Insider (—)https://insider.fitt.co/longevity-resorts-redefine-wellness-travel-lanserhof-funding/
  • Foodics (2026)https://www.foodics.com/marketplace/
  • Fresha (2026)https://www.fresha.com/blog/fresha-ai-booking-growth
  • Frich / The Up and Up (—)https://www.theupandup.us/p/the-feel-good-economy-genz-wellness-mental-health-frich
  • GetApp (—)https://www.getapp.com/customer-management-software/a/mindbody/
  • Gitnux (—)https://gitnux.org/sustainability-in-the-spa-industry-statistics/
  • GoChile/Spafinder (2024)https://www.gochile.cl/en/articles/the-10-best-hot-springs-in-chile.htm
  • GoWell Mexico (2021)https://go-well.mx/en/magazine/gowell-consulting/from-super-bonus-to-smart-equation/
  • GoWell Mexico (2024)https://go-well.mx/en/magazine/gowell-consulting/from-super-bonus-to-smart-equation/
  • GreenCloud (2026)
  • Grind Flame (—)https://grindflame.com/resources/med-spa-membership-programs-double-lifetime-value/
  • Guestara (2025)
  • Guestara (2026)
  • GymNation (2026)https://gymnation.com/en-ae/health-fitness-report-2026/
  • Haute Residence (2025)https://www.hauteresidence.com/an-elevated-vision-of-biophilic-design-at-park-hyatt-los-cabos-residences-at-cabo-del-sol/
  • Heady.io (2021)https://www.ikangai.com/9-out-of-10-hate-to-install-an-app-for-a-service-or-a-product/
  • Heady.io / Forbes (2021)https://www.forbes.com/sites/johnkoetsier/2021/02/15/91-of-us-hate-being-forced-to-install-apps-to-do-business-costing-brands-billions/
  • Health Club Management (—)https://www.healthclubmanagement.co.uk/health-club-management-news/QC-Terme-announces-European-expansion-plans-and-eyes-US-rollout/348983
  • Health Tourism News (2025)https://health-tourism-news.com/updates/south-koreas-jjimjilbangs-a-strategic-pivot-in-global-wellness-tourism/
  • Heyday Franchise (—)https://franchising.heydayskincare.com/franchise-with-heyday-about-us
  • Hilton Vallarta eforea (menu) (2025)
  • HolaMedic (2026)https://holamedic.com/medical-care-in-mexico-2026-20-essential-statistics-for-international-patients/
  • Hotel Executive (2020)https://www.hotelexecutive.com/feature_focus/3204/identifying-essential-benchmarks-for-hotel-spa-profitability
  • Hotel Executive (—)https://www.hotelexecutive.com/feature_focus/3204/identifying-essential-benchmarks-for-hotel-spa-profitability
  • Hotel Management Network (2024)
  • Hotel Tech Report (2026)https://hoteltechreport.com/compare/spasoft-vs-book4time
  • Hotel Tech Report / vendor syntheses (2025)https://hoteltechreport.com/operations/spa-software
  • Hotel Zugspitze / HOGAPAGE (2024)https://www.hogapage.de/nachrichten/wirtschaft/hotellerie/mehr-umsatz-im-spa-durch-online-buchungen/
  • HotelAmplify (2026)
  • HotelTechReport (—)https://hoteltechreport.com/operations/spa-software/trybe
  • Hotelogix (—)https://blog.hotelogix.com/common-hotel-billing-errors/
  • Hotels.com (2026)
  • Hotix (2026)http://www.hotixsoft.com/
  • HubSpot (2026)https://developers.hubspot.com/
  • Humbo (2024)https://humbo.com/br/caldas-novas
  • IRIS (—)
  • ISPA (rule of thumb, unverified) (2020)
  • Industry data (2024)
  • Jacada Travel (—)https://www.jacadatravel.com/all/travel-guides/the-worlds-best-luxury-wellness-retreats/
  • Jengu AI / industry (2025)https://www.jengu.ai/blog/contactless-hospitality-guest-expectations-for-2025/
  • JeriCommerce (2026)https://blog.jericommerce.com/resources/spas-salons-medspas-retention-statistics
  • JeriCommerce / Zenoti (2026)
  • Journey / Trybe (2025)https://europeanspamagazine.com/journey-shares-key-data-on-shifting-spa-trends/
  • Journey Hospitality (2024)https://europeanspamagazine.com/journey-shares-key-data-on-shifting-spa-trends/
  • Journey Hospitality (2025)https://europeanspamagazine.com/journey-shares-key-data-on-shifting-spa-trends/
  • Journey Hospitality (—)
  • KWHotel (2026)https://kwhotel.com/pl/abonament
  • KiTalent (2025)https://kitalent.com/article-merida-hospitality-talent-gap
  • Kwentra (2013)
  • LaMarcaLab (citing GWI) (2023)https://www.lamarcalab.com/en/wellness-tourism-mexico-opportunities/
  • Lanserhof (2026)https://lanserhof.com/en/prices/
  • Liguori Accounting (2026)https://www.liguoricpa.com/2026/01/09/how-to-set-and-actually-hit-financial-goals-for-your-med-spa-in-2026/
  • Listflix/PoiData (2025)
  • Living Dreams Mexico / The Cabo Sun (2026)https://livingdreamsmexico.com/tipping-in-mexico-guide-pesos-or-usd-what-you-need-to-know/
  • Lumina Wellbeing (—)
  • Lutily (2026)https://lutily.com/blog/tracked-every-new-client-90-days
  • Lutily / Pure Spa Direct (—)https://lutily.com/blog/stop-absorbing-late-clients
  • Lutily / Wynne Business (—)
  • Mailchimp (2023)https://www.mailchimp.com/resources/email-marketing-benchmarks/
  • Mangomint (2024)https://www.mangomint.com/blog/med-spa-booking-statistics/
  • Mangomint (2025)https://www.mangomint.com/blog/med-spa-booking-statistics/
  • Medical Spa Locator (2026)https://www.medicalspalocator.com/resources/med-spa-statistics-2026
  • Meraki BWS (ex-Accor VP) (2024)https://www.meraki-bws.com/articles/hotel-and-resort-spas-what-is-the-right-size
  • Mews (2022)
  • Mews (2025)
  • Mews (2026)https://docs.mews.com/connector-api
  • Mews (mews.com/about) (2026)
  • Mews / Cloudbeds / RoomRaccoon (2026)https://www.mews.com/en/pricing
  • Mexico Daily Post (2026)https://mexicodailypost.com/2026/05/07/algodones-the-border-town-with-more-than-300-dental-clinics/
  • Mindbody (2024)https://www.mindbodyonline.com/sites/default/files/public/education/learning-assets/2024-11-CONT-1PD-Beauty%26Wellness%20BusinessRevenueBenchmarks-US_0.pdf
  • Mindbody (2025)https://www.mindbodyonline.com/business/pricing
  • Mindbody (2026)
  • Mindbody (—)https://www.mindbodyonline.com/business/reporting
  • Mindbody / BBB (2026)https://www.bbb.org/us/ca/san-luis-obispo/profile/computer-software-developers/mindbody-inc-1236-5002899/complaints
  • Mindbody / FitBudd (2026)https://www.fitbudd.com/post/how-much-does-mindbody-cost
  • Mindbody / SchedulingKit (2026)
  • Mindbody / Trybe (2025)
  • MiniHotel PMS (2026)https://sistema-hotelero.com.mx/
  • Moyasar (2026)https://docs.moyasar.com/
  • Mr & Mrs Smith (2024)https://www.mrandmrssmith.com/editorial/wellness/wellness-in-the-yucatan
  • MyHotelLine (2026)
  • Nazeel (2026)https://nazeel.net/en/
  • ODENTIO (2026)https://www.odentio.com/blog/the-2026-odentio-report-10-trends-shaping-the-future-of-mexican-luxury-boutique-hotels
  • Oaky (Plusgrade) (2024)https://oaky.com/en/customers/iberostar-hotels-resorts-oaky-pre-arrival-upselling
  • Oaky (Plusgrade) (2025)https://oaky.com/en/customers/oaky-cameron-house-on-loch-lomond
  • Oaky (Plusgrade) (—)https://oaky.com/en/results
  • Oaky / Revinate (2026)
  • Oaky Research (2026)
  • Oneplace (CFF) (2024)https://www.oneplace.mx/facturacion-electronica-mexicana-y-sistemas-pms-hoteleros-una-integracion-indispensable/
  • Oneplace / AMHM (2024)https://www.oneplace.mx/facturacion-electronica-mexicana-y-sistemas-pms-hoteleros-una-integracion-indispensable/
  • OpenPR / RenewBariatrics (2023)https://renewbariatrics.com/medical-tourism-mexico/
  • OpenPR / RenewBariatrics (2033)https://www.openpr.com/news/4372709/mexico-medical-tourism-market-is-projected-to-reach-usd-10-36
  • Oracle (2026)
  • Oracle Hospitality (2024)
  • Oracle Hospitality (2026)https://www.oracle.com/hospitality/
  • OtelCiro (2026)
  • OtelCiro (—)https://otelciro.com/en/news/spa-operasyon-cizelgeleme-terapist
  • POI Data (2026)https://poidata.io/report/spa/south-africa
  • POPProbe / OtelCiro (—)https://www.popprobe.com/checklist-library/gym-spa-wellness/spa-treatment/b29-gym-spa-treatment-room-turnover-checklist
  • PR Newswire (2025)https://www.prnewswire.com/news-releases/therme-group-and-cvc-to-partner-on-1-billion-therme-horizon-joint-venture-to-expand-wellbeing-destination-platform-302483116.html
  • Pabau (2026)https://pabau.com/blog/how-to-increase-average-ticket-size-in-a-spa/
  • Palladium Zentropia (menu) (2025)
  • PayPal (2026)https://ecomhint.com/blog/guest-checkout-vs-account-creation
  • Phorest (2025)https://www.irishbeauty.ie/Data-shows-key-trends-in-online-appointment-bookings.html
  • Phorest (—)https://support.phorest.com/hc/en-us/articles/7541672247698
  • Phorest / Software Advice (2026)https://www.softwareadvice.com/salon/phorest-profile/reviews/
  • PissedConsumer (2026)https://mindbody.pissedconsumer.com/customer-service.html
  • Planet/Protel (2026)
  • Portrait Care (2025)https://www.portraitcare.com/post/the-average-med-spa-revenue-and-how-to-increase-it
  • Private Club Marketing / IHRSA (2024)https://privateclubmarketing.com/recovery-science-club-revenue-stream/
  • QR Code Chimp / industry (2025)https://www.qrcodechimp.com/qr-code-statistics/
  • Quantum Biohack (2026)https://quantumbiohack.com/
  • Quinto Elemento (menu) (2025)
  • RAKxa (2026)https://www.healingholidays.com/accommodation/thailand/rakxa-wellness
  • RMS Cloud (2026)https://restapidocs.rmscloud.com/
  • Regulr (2026)https://regulr.ai/blog/med-spa-membership-program
  • Regulr / Mindbody (—)
  • RenTech Digital (2024)https://rentechdigital.com/smartscraper/business-report-details/list-of-spas-in-thailand
  • RenTech Digital (2026)https://rentechdigital.com/smartscraper/business-report-details/list-of-spas-in-mexico
  • RentechDigital (2026)https://rentechdigital.com/smartscraper/business-report-details/list-of-spas-in-poland
  • Reporte Lobby (2022)https://reportelobby.info/tendencias/2022/01/31/cloudbeds-potencia-ingresos-de-550-hoteles-independientes-de-mexico/
  • Reporte Lobby (Cloudbeds) (2022)https://reportelobby.info/tendencias/2022/01/31/cloudbeds-potencia-ingresos-de-550-hoteles-independientes-de-mexico/
  • Restore.com (2026)https://www.restore.com/memberships
  • Restore/Perspire/Degree FDDs (2024)https://frandera.com/franchise/restore-hyper-wellness/analysis
  • RetentionCheck (2026)https://retentioncheck.com/churn-benchmarks/salon-software
  • Revinate (2023)
  • Revinate (2025)
  • Revinate (2026)https://www.revinate.com/hospitality-benchmark-report/
  • Robb Report (2019)https://robbreport.com/travel/destinations/six-senses-resort-empire-1235822277/
  • Robb Report (2024)https://robbreport.com/travel/destinations/six-senses-resort-empire-1235822277/
  • Robb Report (2026)https://robbreport.com/shelter/new-construction/inside-cabo-real-surf-club-baja-mexico-1236415838/
  • RoomRaccoon (2026)https://roomraccoon.com/partnerships/
  • SHA Wellness Clinic (2026)https://www.serenityways.com/posts/sha-wellness-clinic-prices
  • SIHOT / GUBSE AG (2026)
  • SPAeden.pl (2026)https://mx2.spaeden.pl/spa-wellness/eden-magazyn-spa-wellness/3209-polska-wellness-2025-100-najlepszych-hoteli-spa
  • Sal Capizzi/Agilysys (Hospitality Net) (2025)https://www.hospitalitynet.org/opinion/4125828.html
  • Salon Today / AgentZap (2025)https://agentzap.ai/blog/salon-phone-statistics
  • SaltyLava (2024)https://saltylava.de/sky-lagoon-rekordgewinn-14-milliarden-isk-im-jahr-2024-voruebergehende-schliessung-der-blauen-lagune-befluegelte-geschaeft/
  • Sauna Dekor (2026)
  • Saunadekor (case study) (2025)https://saunadekor.com/hotel-spa-roi-a-complete/
  • SchedulingKit (2026)https://schedulingkit.com/blog/when-clients-book-data-study
  • SchedulingKit (—)https://schedulingkit.com/statistics/gift-card-industry-statistics
  • SchedulingKit / Mindbody (2025)https://schedulingkit.com/statistics/spa-wellness-statistics
  • Sensor Tower (2026)
  • Shangri-La / PR Newswire (2026)https://www.prnewswire.com/news-releases/shangri-la-hotels-and-resorts-selects-book4time-as-exclusive-spa-management-software-for-global-deployment-675304423.html
  • Sherpera (—)https://www.sherpera.com/thinking/composable-technology-architecture-for-luxury-hospitality-taking-strategic-control/
  • Shiji Group (2018)
  • Shiji Group (2020)
  • Shiji Group (2026)https://www.shijigroup.com/infrasys-pos
  • SiHoteles (2025)https://sihoteles.com/
  • SimplyBook.me (2025)
  • SisHotel (2026)https://www.sishotel.mx/
  • SiteMinder (2025)
  • Six Senses RoseBar (2026)https://www.sixsenses.com/en/wellness-spa/personalized-wellness/longevity-with-rosebar/
  • Smart Spa Business (—)https://smartspabusiness.com/staff-utilization-rate-calculator/
  • SoftwareAdvice (—)https://www.softwareadvice.com/retail/zenoti-profile/
  • Spa & Wellness MexiCaribe (2026)https://spawellnessmexico.com/blog/26981/a-wellness-experience-grutas-de-tolantongo-hidalgo-mexico/
  • Spa Ledger / Growth99 (—)https://spaledger.co/blog/med-spa-ebitda-benchmarks
  • SpaSeekers (2023)https://www.boutiquehotelier.com/spa-booking-lead-times-new-data-reveals/
  • SpaSoft / Springer-Miller (2026)https://springermiller.com/products/spasoft/
  • SpaSphere (2026)
  • SpaSphere (—)https://spasphere.ai/blog/spa-data-driven-growth
  • SpaSphere / FinancialModelsLab (—)
  • SpaSphere / Pabau (2026)https://spasphere.ai/grow/increase-spa-revenue-per-client
  • Spaformation (—)https://spaformation.com/how-healthy-is-your-spa-business/
  • Sparkalz (2026)https://sparkalz.com/staff-scheduling-for-spas-the-complete-operational-framework/
  • Sparkalz (—)https://sparkalz.com/staff-scheduling-for-spas-the-complete-operational-framework/
  • Spas of America (2023)https://www.spasofamerica.com/2024/01/17/top-25-mexico-spas-of-2023/
  • Springer-Miller (2024)https://springermiller.com/products/spasoft/
  • StartPermit/Prospyr (2024)https://startpermit.com/blog/how-to-start-a-med-spa/
  • Starta.one (—)https://starta.one/guides/spa-operations-guide
  • Starta.one / FinancialModelsLab (—)https://financialmodelslab.com/blogs/kpi-metrics/spa
  • Starta.one / Wynne Business (—)
  • Startup Financial Projection (2024)https://startupfinancialprojection.com/blogs/kpis/day-spa
  • StartupFinancialProjection (—)https://startupfinancialprojection.com/blogs/kpis/day-spa
  • StayNTouch (2026)http://api-specs.stayntouch.com/v2/index.html
  • Stellabots (—)https://www.stellabots.com/blog/how-to-create-a-morning-report-dashboard-for-your-spa-that-every-manager-reviews-daily
  • StrikingWeb / IHRSA (2026)https://strikingweb.design/fitness/membership-conversion-guide/
  • Switch Solutions (2026)
  • Tap Payments (2026)
  • Temazcal Renacer / Pelago (2025)https://temazcal.travel/
  • The Cabo Sun (2025)https://thecabosun.com/will-cabos-new-40-hour-work-week-law-affect-your-vacation-what-tourists-need-to-know/
  • The Ecologist (2016)https://test.theecologist.org/2024/feb/28/hammams-running-out-steam
  • The Points Guy (—)https://thepointsguy.com/news/how-much-hotels-get-redeem-points/
  • The Salon Business (2025)https://thesalonbusiness.com/mindbody-vs-zenoti/
  • TheSalonBusiness (—)https://thesalonbusiness.com/booker-software-review/
  • Therme Group (—)https://en.wikipedia.org/wiki/Therme_Group
  • Therme Group/CVC (2025)https://www.cvc.com/media/news/2025/therme-group-and-cvc-to-partner-on-1-billion-therme-horizon-joint-venture-to-expand-wellbeing-destination-platform/
  • Tickit / Dubai Holding (2026)
  • Treatwell / Fresha (2026)
  • Trent Munday (LinkedIn) (2020)https://www.linkedin.com/pulse/hotel-spas-state-nation-part-i-trent-munday
  • Trybe (2021)https://professionalbeauty.co.uk/site/newsdetails/spa-bookings-now-being-made-outside-of-working-hou
  • Trybe (2024)https://professionalbeauty.co.uk/spa-booking-trends-online-payments-client-behaviour
  • Trybe (2025)
  • Trybe (—)
  • Trybe / European Spa Magazine (2025)
  • Trybe / Profitroom (—)
  • Twilio (2026)
  • Twilio / 360dialog (2026)https://www.twilio.com/en-us/whatsapp/pricing
  • UIE (—)
  • Unbounce (2024)
  • VERVE Pulse (2026)https://vervepulse.io/state-of-gym-operations-2026
  • Vagaro / SchedulingKit (2026)
  • Vagaro via Silicon UK (2025)https://www.silicon.co.uk/press-release/vagaro-research-shows-90-of-service-professionals-face-high-stress-burnout
  • Val Index (2025)https://valindex.ch/en/industry/spa-wellness-thermal/
  • Vega PMS (2026)
  • Vendor blogs (2024)
  • Viceroy Riviera Maya (menu) (2025)
  • View from the Wing (—)https://viewfromthewing.com/how-much-hyatt-pays-hotels-when-you-redeem-points-for-free-nights/
  • View from the Wing (VAT leak) (—)https://viewfromthewing.com/revealed-how-much-hilton-reimburses-hotels-when-you-book-awards/
  • Villa Experience (2026)https://villaexperience.com/tipping-in-mexico/
  • Vocaly AI / industry (2026)https://vocalyai.com/blog/salon-spa-appointment-booking-reduce-no-shows
  • Voz de las Empresas via Milenio (2023)https://www.milenio.com/negocios/industria-de-spa-en-mexico-alcanza-valor-de-122-mdd
  • WifiTalents (2026)https://wifitalents.com/spa-salon-industry-statistics/
  • WifiTalents (—)
  • WifiTalents (aggregator) (2023)https://wifitalents.com/mexico-hotel-industry-statistics/
  • WifiTalents (aggregator) (2026)https://wifitalents.com/mexico-hotel-industry-statistics/
  • Workee (2025)
  • Workee (survey) (2025)https://workee.ai/blog/why-use-med-spa-software-online-booking
  • World Metrics (2023)https://worldmetrics.org/hotel-revenue-statistics/
  • WorldMetrics (2023)https://worldmetrics.org/medical-tourism-mexico-statistics/
  • WorldMetrics (2025)https://worldmetrics.org/medical-tourism-mexico-statistics/
  • WorldMetrics / HolaMedic (2025)https://worldmetrics.org/medical-tourism-mexico-statistics/
  • Yucatan.travel (2026)https://yucatan.travel/en/experience/357-mayan-massage-in-a-sacred-cenote/
  • Zenoti (2024)https://www.zenoti.com/thecheckin/beauty-wellness-industry-statistics-2024
  • Zenoti (2025)https://www.zenoti.com/thecheckin/beauty-wellness-industry-statistics-2025
  • Zenoti (2026)https://zenoti.com/thecheckin/spa-trends-2026
  • Zenoti (—)
  • Zenoti / Square via Rework (2025)https://www.zenoti.com/reports/beauty-and-wellness-benchmark-report-2025
  • Zenoti / TheSalonBusiness (2026)https://thesalonbusiness.com/vagaro-vs-zenoti/
  • Zenoti / Workee (2025)
  • Zenoti / Xotels (2026)https://www.zenoti.com/platform/dynamic-pricing/
  • Zeto Serwis (2026)https://zetoserwis.pl/sospa
  • Zipdo (—)https://zipdo.co/marketing-in-the-spa-industry-statistics/
  • Zolmi / Lutily (—)https://lutily.com/blog/retail-shelf-revenue
  • author estimate (research) (2026)
  • eZee Absolute (2026)https://www.ezeeabsolute.com/hotel-software-in-mexico.php
  • eZee Technosys (2026)
  • echoloc.ai (2026)
  • hotel-guest-spa-integration brief (2026)
  • hotixsoft.com (1990)
  • hotixsoft.com (2026)
  • iTnews Asia (2026)
  • ppsolution.com (1991)
  • research synthesis (2026)
  • sihoteles.com (2026)
  • spa-economics-hidden-kpis brief (2026)
  • spa-forecasting brief (2026)
  • spa-forecasting brief estimate (2026)
  • spa-resource-management brief (2026)

Where a country-level metric genuinely does not exist in the public record (for example, spa online-booking penetration outside North America), we say so rather than estimate.